Ferrero Rocher brings year-end togetherness to life with Hrithik Roshan
The campaign reinforces Ferrero Rocher’s position as the emblem of memorable gifting and festive indulgence
Marketing Moments
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Ferrero India Private Limited, part of the global Ferrero Group, ushers in the year-end party season with a new digital film starring brand endorser Hrithik Roshan. The film captures how togetherness and indulgence are made unforgettable with the signature golden touch of Ferrero Rocher.
The narrative opens with friends curating an intimate year-end soirée, softly lit with twinkling lights and delicate florals as they bid goodbye to the year gone by. The evening takes on a distinctly golden turn with Hrithik’s arrival, marked by the presentation of the iconic Ferrero Rocher box, wrapped in signature gold. Instantly, the celebration is elevated—warm caramel hues wash over the setting, gold accents shimmer in the guests’ attire, and shared smiles light up conversations as hands reach out to savour the unmistakable golden indulgence. As the joy builds, the party transforms into a moment of magic: candles appear to float gently across a tranquil pool, while a decadent Ferrero Rocher pyramid rises as the glowing centrepiece—bringing together effortless charm, shared smiles, and the unmistakable golden touch of Ferrero Rocher to define the perfect celebration.
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Hrithik sums up the signature indulgent notes of Ferrero Rocher, crispy, creamy and crunchy, each Ferrero Rocher wrapped in gleaming gold and positioned as the perfect accompaniment to occasions worth cherishing.
Zoher Kapuswala, Marketing Head, Ferrero India Subcontinent, said, “The year-end season invites us to cherish the joys and connections we have celebrated through the year, while embracing the promise of new golden occasions ahead. In our new film, each of us has the power to make shared occasions even more opulent with the golden touch of Ferrero Rocher.”
The film reaffirms Ferrero Rocher’s enduring commitment to making every celebration feel special, inviting consumers to indulge in its iconic golden praline as they mark the season of joy and togetherness.
The campaign reinforces Ferrero Rocher’s position as the emblem of memorable gifting and festive indulgence, while the film brings the Ferrero Rocher’s golden touch to life on screens across India this holiday season.
