From muted minimalism to vibrant maximalism, Indian beauty brands aren’t just chasing trends, they’re redesigning the language of the shelf, one bold box at a...
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Our weekly take on ads that caught our eye or failed to make an impression
Welcome to a new kind of recruitment strategy, where virality trumps viability, and every product wants a LinkedIn prole
Dating apps are now marketing heartbreak, using breakup-themed campaigns to tap into Gen Z’s focus on self-care and emotional growth
Skitvertising is the internet’s smoothest soft-sell. It feels authentic, especially when it’s delivered through the voice of a creator that audiences already trust
Ranbir Kapoor dodges chaos in Gabit’s new ad, as a buzzing smart ring steals the spotlight and gives health tech a cool makeover
For decades, cricket monopolised ad budgets and brand love in India. But that monopoly is fading fast. From javelin, fencing to chess, a new branding...
Here’s a look at this week’s ad spots - the drama, drizzle, and a few damp squibs
Lifebuoy teams up with Shah Rukh Khan for a fresh yet familiar update, shifting from germ protection to skincare
The campaign, featuring comedian Krushna Abhishek, focuses on skill-based real-money gaming
The Capsule Trend involves designing imagery that communicates what a brand stands for, encased inside a capsule and thematic backdrops
Industry experts acknowledge pickleball’s rapid rise, but the challenge for advertisers is to see whether it can translate the player base into a viable audience
While the Dream11 ad is entertaining and well-executed, it also raises concerns about the growing influence of fantasy gaming and the ethical implications of celebrity...
The week saw everything, from heartwarming storytelling to quirky experiments that either win us over or make us hit the skip button faster than ever
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From Cadbury Dairy Milk's “Say It With Silk” campaign to 5 Star's “Destroy Valentine’s Day”, the brand has always reinvented with the Valentine’s Day playbook,...
Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...
For Vikrant Massey, his early retirement, if genuine, could create a halo effect around his body of work. Brands may use his legacy to tap...
As per analysts, the unexpected upswing stemmed from several factors: positive cues from international markets lifted investor sentiment
Dua Lipa singing Woh Ladki Jo number from SRK’s Baadshah was an unexpected twist that thrilled the audience and demonstrated how blending global and local...