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United Spirits Ltd, a subsidiary of Diageo India, ramped up its advertising and sales promotion spends by 36% year-on-year in the June quarter, even as profits slipped.
The maker of alcohol brands such as Smirnoff, Johnnie Walker and Captain Morgan, spent Rs 238 crore on advertising in Q1FY26, up from Rs 175 crore in the same quarter last year. The investment in brand-building came as the company reported a 14% year-on-year drop in net profit to Rs 417 crore from Rs 485 crore in Q1FY25.
EBITDA stood at Rs 644 crore, down 9.7% from Rs 713 crore in the corresponding quarter. Total income rose marginally to Rs 6,367 crore from Rs 6,273 crore last year, while total expenses inched up to Rs 5,776 crore from Rs 5,619 crore.
Its sports segment, which houses Indian Premier League team Royal Challengers Bangalore posted revenue of Rs 478 crore, up from Rs 413 crore a year earlier.
Praveen Someshwar, CEO & Managing Director, United Spirits said, “We delivered a resilient quarter with the Prestige & Above portfolio sustaining its growth momentum while cycling a high prior year base. The quarter also marked the completion of the Nao Spirits acquisition."
“Looking ahead, we remain focused on our circle of control to lead the next wave of category growth through sharper portfolio, tailored consumer engagement, and revenue growth management,” he added.
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