Game On: Netflix to bring video games to TV screens
From phones to TVs, Netflix is expanding its gaming footprint with party games and interactive experiences designed for the living room
Pitch Feature
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Netflix is officially bringing its video games to television screens, marking a new phase in its push to become a full-fledged entertainment ecosystem. Co-CEO Greg Peters announced the development at the Bloomberg Screentime Conference in Los Angeles, revealing that Netflix subscribers can now play games on their TVs for the first time using smartphones as controllers.
The rollout includes a lineup of social and party games such as Boggle Party, Pictionary: Game Night, Tetris Time Warp, and Lego Party. All titles in this initial phase are free for subscribers. Users can access them via smart TVs or streaming devices like Roku, connecting their phones by scanning a QR code.
Netflix’s gaming expansion, which began in 2021 with mobile titles, is now entering a more ambitious stage. Under Alain Tascan, former Epic Games executive and current head of Netflix Gaming, the company is focusing on four categories: kids’ games, party-style experiences, blockbuster franchises, and titles based on Netflix originals like Stranger Things.
Despite stiff competition in the gaming sector, Netflix sees this move as essential to its long-term strategy. “To entertain the world, we must include games,” said Tascan. “Few companies have access to audiences on the main entertainment screen, the TV.”
With increasing investment in cloud infrastructure, Netflix aims to make gaming as seamless as streaming, turning every living room into a new kind of play zone.
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