Aamir Khan named the face of Britannia NutriChoice’s new campaign

Should you add sugar to your tea or skip it today? Britannia NutriChoice is using such everyday moments to spark a new conversation around good choices. At the heart of this is the belief that one good choice can make the next one easier, a simple idea that recognises how small decisions can quietly influence the rest of the day. Bringing this thought to life is Aamir Khan, who comes on board as the face of the brand and its new campaign.

Conceptualised by Lowe Lintas, the campaign takes the proposition beyond a single moment and shows how a good choice can lead to a shift in mindset. The films highlight how one good choice can create a sense of momentum, making subsequent decisions feel more effortless and intuitive. Through relatable slice-of-life situations and Aamir’s natural ease on screen, the campaign emphasises how one small good choice can simplify everyday decisions.

Britannia NutriChoice today offers a wide range of cookies designed for different snacking preferences. The portfolio includes NutriChoice Digestive made with 100% atta and no maida*, and the refreshed avatar of NutriChoice Oats & Millets, now with millet flour and is available in three flavours. Building on the portfolio, Britannia NutriChoice has also introduced its latest variant, 100% Millets* Apple Cinnamon flavoured cookies.

Speaking about the association, Aamir Khan said, What I liked most about this campaign is how real and simple the thought is. We all make small choices every day without thinking too much about them, and this idea reminds you that even one good choice can make the next one easier and gently change the flow of your day. Britannia NutriChoice just wanted to have a light, honest conversation with people, and that really spoke to me. The films were great fun to shoot because they reflect moments, we all recognise from our own lives.”

Siddharth Gupta, General Manager, Marketing, Britannia Industries, said, “At Britannia NutriChoice, we believe that good choices often begin with the smallest decisions, and they have the power to influence everything that follows. Our new proposition, ‘One good choice makes the next one easier,’ captures this truth in a way that is simple, relatable, and deeply relevant today. Aamir Khan brings this idea to life, and his presence adds a subtle wit to this thought. His ability to connect with people across generations makes him a natural fit for our proposition. With the launch of our 100% Millets Apple Cinnamon* flavoured cookies, we are further strengthening our portfolio with choices that blend taste, familiarity and everyday relevance. Through this campaign, we hope to encourage people to make that one good choice, because once that happens, the next one truly does get easier.”

Prateek Bhardwaj, Chief Creative Officer, Lowe Lintas, said, "One good choice is such a powerful little thing to make. When you say you want to take the stairs today, you automatically feel like skipping sugar in your tea the same day. That’s all Britannia NutriChoice wanted people to do. Instead of your usual snack, go for some fibre. And we’re certain, this one good choice can make people take many others. And who better than Aamir to talk about good choices."