ENIL has announced that CEO of Radio Mirchi Prashant Pandey will be retiring soon and Yatish Mehrishi will be joining the company back as the new CEO, effective November 1, 2022.

Pandey will however continue as Managing Director.

“I would thank Prashant for his invaluable contributions to the company and building Brand Mirchi into a power brand over the last 22 years,” said Vineet Jain Chairman of ENIL in a statement.

Yatish has worked with ENIL earlier for 11 years, with his last stint being that of Chief Operating Officer until January 2021. After leaving ENIL, he was working with Arvind Fashions as the Chief Revenue Officer. Before becoming COO of ENIL, Yatish had been the Chief Revenue Officer of the company, and prior to that, a Regional Director.

He will be spearheading the company’s performance across all dimensions and will continue to ensure Mirchi remains the audience's go-to destination for all things music and entertainment.

A seasoned professional, he has over 23 years of experience across diverse sectors spanning FMCG, Telecom and Fashion having worked with organizations like Pepsico, Motorola and Arvind Fashions, which was his previous stint as Chief Revenue Officer.

“Yatish brings with him a rich experience of handling various roles and responsibilities in ENIL and a strong understanding of the radio and media & entertainment sector. “Over the past 20 years, Mirchi has evolved into a multi-platform, multi-format brand that has a presence across FM, LIVE and digital realms. In line with Mirchi’s new transformational journey, I am confident that Yatish’s return to ENIL will help accelerate our journey of being a digital-first brand,” said Jain.

Aside from a bachelor’s degree and an MBA, Yatish has recently completed an MSc in Strategy & Leadership from the London Business School. He has over 23 years of experience across diverse sectors spanning FMCG, Telecom and Fashion having worked with organizations like Pepsico, Motorola and Arvind Fashion. Yatish is a strong believer in the power of digital and in the transformation that Mirchi is undertaking. He is sure to provide strategic thrust in this important journey that the company is undertaking, read the statement from Jain.

Commenting on the new role, Yatish Mehrishi said, “I am super excited to be back with ENIL. Mirchi has been the consumers’ go-to for music and entertainment with dominating the audio industry for years and now with its new app Mirchi Plus, it is set to redefine the audio entertainment industry further. With the recent shift in consumer behaviour towards digital, I am looking forward to championing Mirchi’s digital journey and replicating our radio journey’s success.”

Jain also shared that Executive President Nandan Srinath will also be moving out.

“Some time ago, Nandan had expressed to me that he wants to pursue other interests, rather than a full-time role at ENIL. Nandan has been a very valuable asset for the group. He has been instrumental in setting up the Digital platform at Mirchi recently. He will work alongside Yatish over the next few months helping align the organizational roadmap for the future before transitioning out of the company,” Jain said.