Vasan Eye Care has announced the launch of its latest brand campaign "We Are There, With Expertise and Care." This innovative campaign, created by FlyingCursor Interactive, showcases Vasan Eye Care's commitment to combining medical expertise with care, ensuring unparalleled eye health services for all.

The campaign includes 5 films translated into 6 languages, designed to resonate with diverse audiences across India.

To reach a wide audience, the campaign utilizes an omni-channel strategy. The films are showcased across various platforms, including YouTube, Facebook, and Instagram, specifically targeting the southern audience. Available in Tamil, Malayalam, Kannada, Telugu, Hindi, and English, these films are designed to resonate with the diverse linguistic demographics of the South, ensuring that Vasan Eye Care's message of unparalleled eye health and care reaches every corner. Beyond these digital platforms, the integrated campaign will also roll out across print, cinema, and outdoor collateral, further expanding its reach and impact.

Dr. Arun, Co-Founder and managing Director of ASG Eye Care, shared his enthusiasm for the campaign, stating, "Vasan Eye Care is deeply embedded in the lives of our community. The strong values of care, transparency, andexpertise have always been our guiding principles. With this campaign, we reaffirm our dedication to these values
and our commitment to providing top-tier eye care. We are especially excited to reconnect with our patrons in the South, assuring them that Vasan is back, stronger and more committed than ever."

Shormistha Mukherjee, Co-Founder and Director at FlyingCursor Interactive, expressed her pride in the campaign, highlighting its innovative approach and the emotional chord it strikes with audiences. "This campaign is a celebration of Vasan Eye Care's legacy and its bright future. We've woven together stories that not only showcase the brand's expertise and care but also resonate deeply with every individual who values their vision and the importance of trust in healthcare."