Marketers across India are tapping nostalgia, regional trends, and rainy-day cravings to turn showers into sales
Ad land experts say while purpose-driven campaigns are being shaped more by storytelling than by strategy, there is need for sustainability to be at the...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Saumya Tyagi, Director Marketing – Tetra Pak South Asia highlights the role packaging...