JioCinema, the official streaming platform for the upcoming Indian Premier League (IPL) 2024, has signed six associate partners for the tournament. 

The platform has onboarded HDFC PayZapp, Dalmia Cement, SBI Bank, Britannia, Parle Hide & Seek and Charged By Thums Up as Associate Partners so far for IPL 2024. 

As reported earlier by exchange4media, JioCinema has not hiked its prices since 2023.  

The platform is seeking ad rates to the tune of Rs 200-250 per 10 seconds for midroll ads and Rs 250-300 per 10 seconds for pre-roll ads.  The only change is an increase of Rs 25 in the pre-roll ad rate, which started from Rs 225 last year. The spot rate for advertising on CTV also stands at Rs 6.5 lakh per 10 seconds.

Last year, Jio roped in 21 sponsors before the start of the league.

The platform signed one co-presenting sponsor (Dream 11), three co-powered by sponsors (JioMart, Phonepe, Tiago EV) and 17 associate sponsors (Appy Fizz, ET Money, Castrol, TVS, Oreo, Bingo, Sting, AJIO, Haier, RuPay, Louis Philippe Jeans, Amazon, Rapido, Ultra Tech Cement, Puma,Kamla Pasand and Kingfisher Power Soda).