Graphisads to operate, monetise 100+ public utilities in NDMC area

Graphisads Ltd has entered into an agreement with the New Delhi Municipal Council (NDMC) to operate, maintain, and generate advertising revenue from 100+ public utilities located in the NDMC area.

Commonly referred to as Lutyens' Delhi, this zone is home to key government ministers, top bureaucrats, and influential decision-makers.

The project, which spans a duration of eight years, is expected to generate revenue exceeding ?100 crore, underscoring its immense potential and strategic importance. By leveraging its expertise in outdoor media and infrastructure management, Graphisads aims to deliver a world-class experience while tapping into the lucrative advertising opportunities this project presents.

Commenting on the agreement, Mukesh Gupta, Chairman and Managing Director of Graphisads Ltd, stated: “ Our expertise in PPP Projects is the result of this achievement. This agreement marks a significant step forward for Graphisads in consolidating our leadership position in the Delhi market. With the NDMC area being the most premium and high-profile zone in the capital, this partnership further reinforces our ability to execute large-scale projects successfully. We have started renovating these utilities and maintaining them to provide the best possible Utilities to Delhi’ites. We are also looking to bid for more such contracts in the coming year to expand our media presence and create new benchmarks in outdoor advertising.”