In a newly released spot, Apple doubles down on its commitment towards carbon neutrality and sustainability in a tense exchange with "Mother Nature." The ad stars Apple CEO Tim Cook and actress Octavia Spencer who stars as Mother Nature.

The film marks the company's launch of the iPhone 15 on Tuesday. The ad also reiterates Apple's commitment to having "net zero climate impact" by 2030.

The ad starts with Apple employees pacing anxiously in the conference room worried about an imminent meeting with someone important. Cook is memorising some lines to himself, saying, "Welcome to Apple, welcome to Apple. Hi, I’m Tim."

After a few seconds of the employees nervously pottering around, they hear the ominously loud clicking of high-heeled shoes heading their way. To accentuate the suspense, thunder starts rumbling outside. It turns out, they are being visited by Mother Nature.

The employees are tensed about the meeting that sees Mother Nature ask them some pressing questions about Apple's carbon footprint, eliminating plastics, recycled aluminium and "100% clean electricity."

The employees including Cook get a thorough dressing down from Mother Nature who is ultimately impressed by Apple's new product -- an Apple Watch that is the company's first carbon-neutral product.

"By 2030, all Apple devices will have a net zero climate impact," said Cook to Mother Nature who seems to be satisfied with the company's defence of their green initiatives.

"Don't disappoint your Mother," says she as she sashays away.

The spot has caught the attention of ad watchers everywhere since it features Cook's ad debut. Strangely, the comment section of Apple's YouTube channel has been turned off. However, Cook's Twitter handle is full of irate trolls who haven't exactly received the ad well. Many were climate change naysayers.

"How to lose customers, by Apple," said one comment.

Some praised Apple's efforts while calling out the ad itself: "While this segment was cringey I applaud you for taking the effort to produce sustainable products and reduce your impact on the environment. While you’re at it, please make the next Mac Studio upgradable."