Bipasha Basu turns 43: Ads and endorsements of Bollywood's 'Queen of Horror'

Bollywood's "Scream Queen" and fitness icon, Bipasha Basu celebrates her 44th birthday today. While it's been a long time since she appeared on the silver screen, Basu has given us some unforgettable hits in the last two decades such as Ajnabee, Raaz, Jism, No Entry, Dhoom 2, Corporate, Phir Hera Pheri, Race and Aatma. She's won numerous accolades, including a Filmfare Award.

The new mom has also been enjoying her new stint as a social media influencer on Instagram with a fan following of 12.5 million. She also teamed up with celebs Malika Arora and Sussanne Khan in 2015 as "tastemakers" and "creative directors" for the lifestyle brand The Label Life.

Many brands leveraged the chemistry between Bipasha and her then-boyfriend John Abraham for their TVCs. These decade-old ads from Clinic Plus are testimony.

Dabur

Health-conscious Bipasa appeared in Dabur Honey’s ‘Love Yourself’ advertisement in which she endorsed honey to stay fit and feel young forever. She also starred in the ad for Dabur Real Activ.

Dyson

The actress also has an endorsement deal with high-end electronics brand Dyson in her kitty.

Gili

The actress was also the brand ambassador of Gitanjali Group's Gili. Here she stars in a sparkling ad for the brand. A memorable moment from the spot is when Bipasha pulls Marilyn Monroe's iconic dress flying scene, but dressed entirely in black.

KFC

Bipasha has promoted fast food giant KFC through Instagram for its limited edition celebratory bucket.

Lays

Among the most recent of Bipasha's ads include the one with Ranbir Kapoor for Lays Maxx in 2021. The ad made fans reminisce the chemistry the two shared in the 2008 film Bachna hain Haseeno.

McVities

Bipasha has always been known as a fitness icon and an authoritative voice for lifestyle brands that promote wellness. So her association with digestive biscuit brand McVities came as no surprise. This old ad has her urging viewers to make a switch to a "healthy habit" by eating fibre-rich McVities instead of regular biscuits.

New York Lotto


This old, little-known commercial is by New York Lotto. Bipasha stars alongside Vivek Oberoi where the two are shown as a royal bride and groom. The ad was shot in 1999 when both actors were relatively unknown. The video went viral sometime back in 2010 and caused some headache for Bipasha since there was some nudity involved. Her reps had to clarify to quell some of the chatter: ""Bipasha had done this ad in 1999 when she was modelling for Ford Modelling Agency (sic) in New York. It was done as an international assignment and was meant for the international market. I don't know why such an old ad has surfaced now."

Playgard

Bipasha featured with partner Karan Singh Grover in this condom ad by Playgard in 2017. While fans appreciated the ad, the two also faced backlash and trolling for the bold ad. The two defended their choice to star in the ad by saying she is doing no wrong in endorsing the condom.

Springfit Mattresses

Bipasa along with her real-life partner, Karan Singh Grover endorsed Spring Fit Mattresses about five years ago when the brand was growing popular in India. The couple were announced as the brand ambassador of Springfit in 2017. They remained the face of the brand before Kareena Kapoor was appointed as the brand ambassador in 2022. 

Reebok Advertisement

Bipasha teamed up with MS Dhoni to endorse the Reebok HexRide ad series thirteen years ago. Both were the leading fitness icons back then.

This old Wella Kolestint ad featured Bipasha and her ex-beau John Abraham. This ad is more than a decade old in 2011 when she was announced as the brand ambassador of the hair colour company.

Some other brand endorsements

Besides appearing in TV commercials for health food brands like Sugar-Free, Bipasha also promoted Mayuri Hair Oil, Emami Vasocare, Feathertouch hair removal cream, Close Up, Rupa Softline, LaOpala diva, Aristocrat, Thums- up, Kshitij Builders, Panasonic A 100, Kinetic SYM flyte, Emami Vasaocare Herbal Lip Balm, BoroPlus Anti Pollution Daily Face Wash, and Byond Tech Electronics Pvt. Ltd ( BTEPL).