Senco Launches “Vivaah” Bridal Collection with Kiara Advani

Senco Gold & Diamonds has unveiled its latest Wedding Collection through the launch of its new campaign, Vivaah, with brand ambassador Kiara Advani at the forefront. The collection draws inspiration from India’s diverse bridal traditions while embracing the evolving tastes of today’s brides, offering designs that move fluidly between classic grandeur and contemporary elegance. Through the campaign, the brand captures the emotional journey of a bride  her excitement, personal expression, and connection with traditions  positioning jewellery as an inseparable part of her story as she steps into a new chapter of life.

The Wedding Collection features an expansive range of handcrafted creations spanning gold, diamond, polki, temple and antique jewellery, enriched with intricate jadau, nakshi and meenakari craftsmanship. Each piece has been meticulously developed by Senco’s master karigars, whose artistry reflects the brand’s 85-year legacy rooted in trust, skill and heritage. From regal layered necklaces and elaborate bridal sets to delicate diamond jewellery and statement earrings, the collection offers designs suited to every celebration and aesthetic, allowing brides to mix heritage influences with modern styling.

Speaking on the launch, Joita Sen, Director and Head of Marketing & Designs at Senco Gold & Diamonds, said that the brand views jewellery as far more than an accessory during weddings  it becomes an emotional keepsake, a blessing, and a cherished heirloom passed down through generations. She added that each design in the Wedding Collection is crafted with authenticity and care, celebrating India’s cultural richness while reflecting the individuality of the modern bride. The association with Kiara Advani, she noted, embodies this duality perfectly  tradition-forward yet confidently expressive.

To make the festive and wedding season more rewarding, Senco Gold & Diamonds has also introduced special benefits across the collection. Customers can avail up to 35 percent off on gold jewellery making charges, up to 20 percent off on diamond value, and enjoy zero deduction on old gold exchange. Every purchase comes with assured gifts such as silver coins, gold coins or diamond studs, alongside opportunities to win additional prizes through weekly lucky draws and a grand bumper draw. With the launch of Vivaah, Senco continues to reinforce its position as a jewellery brand that honours heritage while designing for the ever-evolving aspirations of Indian brides.