ARC Outdoor acquires rights to new MCD ad spots in Delhi

Municipal Corporation of Delhi (MCD) has allotted advertising rights through Unipoles in South Zone on Ring Road and Outer Ring Road to ARC Outdoor Media ltd.

The MCD has allotted the advertising rights through unipoles strategically located on Ring Roads from DND to south Ext part.-II FTC from DND to AIIMS, and Vasant Kunj to IIT Flyover on Outer Ring Roads FTC from Vasant Kunj to IIT Flyover in Central Zone.

These are the very high-visibility and prominent locations of South Delhi. This is a significant acquisition of outdoor sites, which will boost the company’s presence in Delhi market. The contract for advertising rights will be valid for an initial period of three years, with a provision for an extension of up to two years. The license fee for the rights is more than Rs 86 lakh per month.

Rajeev Agarwal, Director, ARC Outdoor Media shared with e4m, “We already have media in Noida, Gurugram, Lucknow, Bhopal, Indore. The spots we have acquired rights for are very prominent ones of Delhi market and we are excited to acquire them."