Infectious Advertising has launched its content arm - Epidemik Content - with Shabbir Motiwala at the helm.

“Epidemik Content is committed to delivering top-notch content with best-in-class production that’s value for money. It will embrace AI and new-age storytelling while collaborating with the best new talent to push the envelope and redefine industry standards,” the agency said.

Shabbir Motiwala, Head of Epidemik Content, said: ‘My challenge is to make Epidemik Content the ‘talk of the town’ with best-in-class production and innovative storytelling. The red speech blurb in the logo will be a constant reminder to me and Team Epidemik of that objective. Of course, I am thrilled and honoured to be entrusted with this responsibility.’

Nisha Singhania and Ramanuj Shastry, Co-Founders of Infectious Advertising, added, ‘With Epidemik Content, we now have skin in the content game. Our mission is ‘Virality’ - to create content that is both memorable and shareable. Epidemik Content will create bespoke solutions for ever- evolving content needs of brands in the digital age.’

Shabbir joined Infectious Advertising last year. Prior to this, he was an Independent Producer