Peps Industries launches ‘Peps Vivah Mattress’

Peps Industries, India’s leading spring mattress brand, rolled out its latest digital campaign for Peps Vivah Mattress, a mattress made especially for newly married couples. The Hindi digital video commercial (DVC) ditches heavy messaging for playful humour, using laughter, teasing, and a whole lot of wedding-day mischief to introduce a mattress designed for comfort, closeness, and uninterrupted sleep from day one.

Set amid the chaos of a traditional wedding, the film features a gang of naughty aunties who naturally list the benefits of the mattress through their cheeky banter, complete with raised eyebrows, hushed warnings, and not-so-subtle hints. As the teasing gets louder and naughtier, the Peps Vivah Mattress quietly steals the show, proving that even with jumping, rolling, and doing-it-all, there’s absolutely zero disturbance.

The campaign brings to the fore Peps Vivah Mattress’ standout features such as Zero Disturbance Technology, which ensures that jumping, rolling, or movement on one side doesn’t affect the other. A key highlight is the Marvellous Middle Foam, designed to provide firm and consistent back support, an essential requirement for long-term spinal health. The mattress also features Cooling Gel Technology, addressing heat discomfort and ensuring a cooler, more comfortable sleep experience.

Through light-hearted humour and relatable moments, the DVC reinforces Peps’ belief that a mattress should do more than just provide comfort, it should be scientifically engineered to support evolving lifestyles and relationships. The film ends with the powerful message: “Vivah Mattress from PepsBuilt with Science. Created for Love.”

Speaking about the campaign, G. Shankar Ramm, Managing Director, Peps Industries, said, “At Peps, we understand that marriage marks a new beginning, emotional as well as physical chapter. Sleep plays a critical role in how couples feel, heal, and connect. With Peps Vivah Mattress, we’ve combined advanced sleep science with thoughtful design to create a mattress that supports togetherness without disturbance.”

Renuka Jaypal, Brand Director and Consultant, Peps Industries, added, “When we started thinking about Vivah, we quickly realised we didn’t want the usual dewy-eyed romance that dominates wedding advertising. We did away with the stereotypical bride and groom altogether. Wedding-night conversations are typically more entertaining for everyone else anyway. So, we flipped the lens and let a group of naughty aunties do the talking, while organically dropping real product features. The result is a film that’s playful, unexpected, and rooted in truth, a refreshing way to introduce a super-premium mattress built for comfort, chemistry, and zero disturbance.”

The campaign was conceptualised by Brand and Marketing Consultant Renuka Jaypal in collaboration with South-based filmmaker duo Athreya Arabbhi & Avinash Hariharan. Launched across Hindi, Kannada, Tamil, Telugu, and Malayalam, the ads are currently live on Peps’ official digital platforms including YouTube and Instagram.

The campaign was conceptualised to resonate with young Indian couples who seek modern comfort while staying rooted in tradition. By placing science-backed features in a familiar wedding setting, Peps makes a strong case for choosing the right mattress at the start of married life.