Duroflex partners with actress Krithi Shetty to launch new Motion Sofa Range
With this launch, Duroflex strengthens its position as a holistic comfort brand, extending its design-led, research-backed approach into new furniture categories
BrandTalk
Duroflex, one of India’s leading sleep and comfort solutions brands, announces its entry into the motion sofa category with the launch of Avalon Elite mov.E. Unveiled with actress Krithi Shetty as the face of the launch, the range features motorised recliner sofas engineered for modern homes and effortless comfort. Featuring Zero Wall Technology that allows the sofa to recline fully while staying flush against the wall, it makes smart comfort accessible to the growing segment of urban Indians living in compact apartments.
‘Designed to De-stress’ with advanced pocket spring technology for enhanced support and long- lasting comfort, the range balances functionality with a design-led aesthetic that fits seamlessly into contemporary living spaces. Avalon Elite mov.E further enhances the lounging experience with intuitive features like in-built USB ports designed for everyday living. Offered in the colourways of Hawaiian Sunset Orange, Griffin Grey, and Hunter Green, the launch introduces a new way to unwind, shaped by smart engineering, thoughtful design, and everyday ease.
Speaking on the launch, Ullas Vijay, Chief Marketing Office, Duroflex Group said, “Homes are getting smaller but the need for comfort isn’t. The innovative Zero Wall Technology in Avalon Elite mov.E means you don’t have to choose between a full-recline experience and functional living space. It’s engineering that respects how modern consumers live and builds on Duroflex’s legacy of innovation from being a provider of expert orthopedic support to becoming a proactive partner in addressing the physical and emotional effects of modern-day stress. By extending our expertise beyond sleep into the living room, we remain committed to creating intuitive solutions that are designed to help people truly unwind and de-stress.”
With this launch, Duroflex strengthens its position as a holistic comfort brand, extending its design-led, research-backed approach into new furniture categories. Avalon Elite mov.E is now available online and across select Duroflex stores nationwide.
