AdCounty Media has appointed Gaurav Dikshit as Advisor to its Board
Gaurav Dikshit brings more than two decades of experience spanning media, marketing, strategy, growth, content and digital transformation
On The Move
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AdCounty Media India Limited (“AdCounty Media”), a digital-first adtech company, has appointed Gaurav Dikshit as Advisor to the Board. In this role, Dikshit will support the company’s strategic roadmap, help strengthen and expand its partner ecosystem, and guide market expansion initiatives.
He will work closely with the leadership team and the board to provide strategic direction on partnerships, growth metrics, and long-term value creation, while also identifying new opportunities across evolving digital ecosystems.
Dikshit brings over two decades of experience spanning media, marketing, strategy, growth, content, and digital transformation. He began his career in media planning and went on to hold diverse roles across strategy, content, digital, and corporate functions, gaining wide-ranging exposure across agencies, brands, entrepreneurial ventures, and consulting assignments.
He has held senior and strategic positions at several leading organisations in the industry, including Grey Worldwide, where he worked on media planning for brands such as BSNL, Wrigley’s, and Aviva; RK Swamy, handling media planning for BSNL and Blackberrys; and Starcom, where he worked with clients including Samsung, LVMH, Kohler, and UCB. His subsequent leadership roles include Mindshare (GroupM), overseeing media planning and strategy for clients such as Apollo Tyres and Lufthansa; Samsung India, where he focused on strategy, growth, and performance; and RK Swamy Delhi, where he led large-scale initiatives such as Digital India, Jan Dhan Yojana, and campaigns for UNICEF.
In addition, Dikshit has entrepreneurial experience, having built and scaled multiple digital- and content-led platforms, with a strong focus on growth markets, particularly developing and rural segments.
Commenting on the appointment, Delphin Varghese, Co-founder & Whole-Time Director of AdCounty Media, said, “Gaurav’s unique blend of strategic foresight, hands-on entrepreneurial experience, and deep understanding of both traditional media platforms such as television and radio, as well as digital ecosystems including social media, will further strengthen our leadership as we accelerate our growth plans. His insights will play a key role in shaping AdCounty Media’s partner strategy, enhancing our market position, and building sustainable long-term value for the business and our partners.”
