The actor’s ability to evolve, reinvent over 50 years and remain relevant across generations mirrors the essence of excellence that defines Berger Paints’ own 100-year legacy in India
Berger Paints India, in collaboration with Sun TV, celebrated one of India’s most cherished cinematic legends with the unveiling of a grand artistic tribute marking the Superstar Rajinikanth’s 50 years in cinema. To honour his unmatched legacy and golden milestone, Berger Paints has created the “50 Years of Stardom” showcase, a tribute featuring 50 vibrant murals, including a spectacular 40-ft Master Mural as the centerpiece.
From his debut to becoming a cultural phenomenon, the Superstar’s five-decade journey represents originality, legacy, and a profound connection with audiences. His ability to evolve, reinvent, and remain relevant across generations mirrors the very essence of excellence that defines Berger Paints’ own 100-year legacy in India.
This showcase commenced with the unveiling of a Master Mural at VELS Trade & Convention Centre in Chennai by leading celebrities. The centerpiece incorporates 50 heartfelt messages from people across India, specially curated to honour the legend’s cinematic journey and the memories associated with his illustrious career. The event also showcased a curated gallery of colourful artworks inspired by Superstar’s most memorable on-screen eras.
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“As one of India’s leading paint companies with a legacy of 100 years, we understand the trust reposed on us and therefore Berger Paints is proud to acknowledge this phenomenal achievement by our Superstar in his extraordinary 50-year journey which has seen his fanbase increase not only within Tamil Nadu, but across India and spread across international borders. The murals being developed to celebrate this milestone have been inspired by the rich & vibrant cultural tapestry of Tamil Nadu, the foundation of his legacy, “said Abhijit Roy, Managing Director & CEO, Berger Paints India.
Following the Chennai showcase, the murals will embark on a ‘Mural Yatra’ across Tamil Nadu. Supported by Berger Paints’ extensive retail network, the traveling exhibition will bring this artistic experience to neighborhoods across the state, making it accessible to communities everywhere. The entire Berger family - over 2,000 dealers, 22,000+ applicators and over 1,000 engineers, were part of celebrating this industry-first initiative.
The campaign reinforces the company’s roots across the length & breadth of India and our commitment to promoting India’s rich heritage of colors through our range of decorative paints, protective coatings, and pioneering innovations.
