Nina Elavia Jaipuria, Viacom18's Head of Hindi Mass Entertainment & Kids TV Network, has parted ways with the company after 17 years.

Confirming the news, a Viacom18 spokesperson said, “After 17 years of leading the pivotal businesses of Kids Entertainment and Hindi Mass Entertainment at Viacom18, Nina Elavia Jaipuria will be moving on from the company to pursue her individual goals at the close of this calendar year. We thank her for her contribution in shaping Viacom18 as a preferred entertainment destination and wish her all the best in her future ventures.”

Jaipuria joined Viacom18 in 2006 as the business head of Nickelodeon. Since then, she has played a pivotal role in the expansion of the network’s kids cluster from a single channel to four channels: Nick, Sonic, Nick Jr, and Nick HD+. In 2018, Jaipuria’s role was expanded to Head – Hindi and Kids TV Network.

Prior to joining Viacom18, Jaipuria worked for Sony Entertainment Television (SET) for over three years as Vice President Marketing & Communication. At SET, she was in charge of the channel's marketing and communication, creating campaigns for shows such as Jassi Jaisi Koi Nahi and Indian Idol. 

She has also worked at BPL Cellular, Colgate-Palmolive and Lowe Lintas.