The BCCI bilateral media rights will be a contest between Disney Star, Viacom18 and Sony Sports, e4m has learnt from industry sources.

The cricketing body is set to conduct an e-auction for awarding the rights on August 31.

According to sources, the three media conglomerates will be bidding for both TV and digital rights of bilateral cricket matches - international and domestic - for the next five years. The BCCI auction will be specifically for team India (men and women) matches being played within the country.

No other company will be partaking in the auction, the sources confirmed. As per earlier reports, Amazon and Alphabet were expected to bid for the media rights.

As reported by e4m earlier https://www.exchange4media.com/media-tv-news/bcci-tv-digital-bilateral-rights-lower-premium-expected-this-time-says-report-129019.html, the Board has kept TV and digital rights of the bilateral series in two packages of Rs 20 crore and Rs 25 crore per match, respectively, for 88 matches within the cycle (25 Tests, 27 ODI and 36 T20I). The combined base price of all matches stands at Rs 39.6 billion.

e4m reached out to all three media companies but didn't receive a comment till the publishing of the story.