Through its new campaign ‘Health Super Saver’ aims to spread the message to youngsters Future Generali India Insurance Company Limited (FGII) has launched the Health Super Saver campaign to encourage youth to consider their health as their most important asset. The initiative drives home the idea that health is a long-term investment. The campaign revolves around the company’s comprehensive individual and floater health policy, Health Super Saver. This unique product offers customers 80% off on premium for a claim-free year. The company has roped in celebrities like the renowned rapper Slow Cheetah and the evergreen actor Anil Kapoor to appeal to the younger audience through an engaging rap song. The song conveys how an individual can earn a return on investment on their most important asset – their health. Ruchika Varma, Chief Marketing Officer, Future Generali India Insurance Company Limited, said, “Health Super Saver policy has a strong value proposition with 80% discount on premium for a claim-free year. We know that the younger age group makes fitness a priority and are more likely to have a claimless year, and both our product and campaign are curated for this segment.” She added, “Anil Kapoor is one of the fittest and most loved actors across age groups. On the other hand, we have Slow Cheetah, whose contemporary music resonates so well with our audience. We are confident that a blend of these personalities will strike a chord with young Indians and create the desired appeal and affinity towards the health insurance category.” Through this initiative, we don’t only want to just extend insurance penetration to a newer, younger audience for the health insurance category but also want to start a conversation that insurance is not a cost or a loss but is a protection which needs to be taken in younger age whereby waiting periods, higher premiums and co-pays can be avoided at old-age.”