Kult appoints Rishi Patnaik as Chief Business Officer

Kult has appointed seasoned retail leader Rishi Patnaik as Chief Business Officer (CBO). In his new role, Rishi will be responsible for driving Kult’s business growth, brand strategy, and market expansion as the company continues to scale its presence in the beauty and personal care space, according to a press release.

Before joining Kult, Rishi worked with brands like Nykaa Fashion, Jabong, and Noon, among others. In his last stint as Senior Vice President at Nykaa Fashion before joining Kult, he contributed strong experience in ecommerce strategy, business development, and brand management in nurturing one of India's leading fashion destinations. Prior to Nykaa Fashion, Rishi was in senior leadership positions at Noon, Jabong, and Landmark (Lifestyle)

On his appointment, Rishi Patnaik shared, “KULT is not merely a brand, it's a fresh 'Cult' within the beauty and personal care space. It's where innovation and technology meet and intersect with an in-depth knowledge of what consumers truly desire today. I think the Indian beauty e-commerce market is poised for change, and KULT's AIdriven app is driving that change, making beauty discovery intelligent, personalized, and intuitive like never before. Through smart curation, recommendation based on data, and an easy-to-use interface, KULT is revolutionizing the way humans interact with beauty. This dedication, coupled with the team's enthusiasm and accuracy, will assist KULT in forging a niche of its own. I feel very privileged to be a part of this amazing journey guided by our inspirational CEO, Karishma.”

Karishma Singh, CEO of KULT E-commerce, expressed her enthusiasm about Rishi’s appointment, stating, “I’m thrilled to welcome Rishi to Kult. He can zoom out on vision and zoom in on the details that ship. With a record of building consumer loved businesses and the operational rigor to scale them, he will turn a great product into a category defining company.”