From pioneering explorers and primatologists such as Jane Goodall to acclaimed filmmakers like Jimmy Chin, National Geographic has long honored those who push the limits of exploration and discovery
For over a century, National Geographic has been telling stories that inspire curiosity and expand understanding of the world. Celebrating its 138th anniversary, the brand marks the occasion with a commemorative campaign—Stories That Spark Wonder—reflecting on its legacy of iconic explorations, groundbreaking science, and unforgettable photography and journalism.
The signature yellow border has become a symbol of visually stunning, research-driven storytelling that captivates audiences and deepens knowledge of our planet. From early field expeditions to modern-day adventures, National Geographic has taken viewers across remote landscapes, diverse wildlife, and vibrant cultures—often being the first to bring real expeditions, extreme environments, and unseen animal behavior into mainstream long-form storytelling.
A pioneer in photography, National Geographic has led milestones from the first widely published natural-color aerial and underwater photographs to the first magazine cover featuring a hologram. Its legacy is defined by purpose-driven storytelling that brings the world closer to audiences. From explorers and primatologists like Jane Goodall to award-winning filmmakers such as Jimmy Chin and James Cameron, the brand has consistently celebrated extraordinary individuals who push the boundaries of exploration and discovery.
In India, National Geographic has cultivated a loyal audience by connecting global stories with local perspectives, spotlighting the country’s rich biodiversity, heritage, science, and people. Through narratives spanning wildlife, conservation, history, culture, and science, the brand continues to engage Indian viewers with content that is immersive, informative, and deeply relevant—across television, print, and digital platforms.
Through breathtaking photography, compelling filmmaking, and authoritative reporting, National Geographic elevates voices that expand human knowledge, inspire wonder, and reaffirm its standing as one of the world’s most trusted storytellers.
Alok Jain, JioStar, comments, “138 years of National Geographic is a remarkable milestone, reflecting the deep trust and enduring bond the brand has forged globally. Through the Stories That Spark Wonder initiative, we celebrate National Geographic’s extraordinary legacy while acknowledging its continuing inspiration for people of all ages. Rooted in exploration, truth, and visual excellence, the brand continues to evolve storytelling, reinforcing its place as a legendary and timeless name.”
The 138th anniversary is celebrated throughout the month with a specially curated programming line-up showcasing some of National Geographic’s most iconic titles. Highlights include:
Nature & Wildlife: Cheetahs Up Close with Bertie Gregory
Science & Engineering: Emirates From Above, India From Above
Adventure: David Blaine: Do Not Attempt
Travel & Exploration: Chris Hemsworth: A Road Trip To Remember
Investigation: Trafficked with Mariana van Zeller
Feature Documentaries: Ocean with David Attenborough
This groundbreaking line-up reflects National Geographic’s enduring mission: to inspire curiosity, courage, and a deeper understanding of our world.
The anniversary special, 138 Years of Wonder, airs Monday to Friday at 8 PM on the National Geographic Channel.
