Deepak Dhar’s Banijay Asia and Ravi Shastri’s Sporting Beyond (founded by Ravi Shastri and Jaiveer Panwar) have announced a strategic partnership aimed at redefining the landscape of cricket entertainment through content and live events.

Announcing the development, Deepak Dhar, Founder & Group CEO of Banijay Asia and EndemolShine India, commented, "This partnership is a pivotal step in reinforcing our newly established sports and live events vertical. Our ambition to dominate the sports content entertainment space has never been clearer. By merging Ravi's extensive cricket expertise with our innovative content creation capabilities, we aim to deliver unparalleled cricket entertainment experiences. This collaboration with Sporting Beyond will craft a new and unique narrative in cricket entertainment in India and across the globe.”

Commenting on the partnership, Ravi Shastri, Founder & Director – Sporting Beyond, added, "My journey in sports and my passion for cricket has always been about pushing the boundaries. Partnering with Banijay Asia is a thrilling new chapter that allows us to blend cricket with entertainment in unique and exciting ways. We are excited to bring our experience to the table and together, aim to captivate the audiences like never before.