Taboola has appointed Kanika Mittal as the new Country Manager for Taboola India. With over 19 years of visionary leadership and a demonstrated history spanning Digital, Tech, e-commerce, Retail, and Consumer Goods, Kanika brings a wealth of experience to her new position, marked by a proven track record to drive growth, and implement strategic initiatives in the digital landscape.

Assuming her new role as Country Head for Taboola India, Kanika Mittal will shoulder the responsibility for our Indian operations, with a primary objective of propelling revenue growth and solidifying our cherished partnerships.

Furthermore, Kanika will take a central role in nurturing and expanding Taboola's publishing partnerships in India, actively contributing to their trajectory. Her multifaceted responsibilities extend to elevating Brand, Reputation and Culture with a focus on Growth to contribute to the organization's overall success.

As the Former Country Head at Twitter, she drove revenue growth, cultivated a high-performance culture, and fostered cross-functional collaboration. Her notable achievement includes spearheading the "India 5X by 2025" initiative, propelling India towards exponential revenue and audience growth. Previously, as Country Marketing Director at Reebok (adidas group), she successfully repositioned the brand into a premium fitness label, championed an Omni-Channel, Digital First Approach, and pioneered a groundbreaking women's-first movement with #FitToFight.