Byju’s may scrap BCCI sponsorship deal: Report

The sponsorship deal may last only till March 2023

by Team PITCH
December 15, 2022

Byju’s may scrap BCCI sponsorship deal: Report

Byju's may drop out of the jersey sponsorship deal with BCCI, media networks have reported.

The decision is reportedly due to its efforts to rationalise media expenses.

The sponsorship deal may last only till March 2023, reports said.

Atit Mehta, Byju’s Marketing Head, had earlier told e4m, “As far as the BCCI association is concerned, we have already renewed our deal and that will continue till 2023. The ICC deal will end in November 2023, after the 50-over cricket world cup."

The edtech major’s recent disclosure about a Rs 4,500 crore losses in FY21 had initiated debates over the valuation of start-ups and their big-ticket sponsorships.