Piramal’s Lacto Calamine refreshes its identity while preserving its trusted formula

Piramal Pharma Limited’s Piramal Consumer Healthcare (PCH) unveiled a refreshed identity for Lacto Calamine®, celebrating six decades of trusted skincare and timeless care. With a legacy of offering effective skincare solutions, Lacto Calamine® aims to maintain its position as a leading expert for skincare. The new identity represents a modern evolution—neat, benefit-led, and ingredient-focused while staying true to the brand’s heritage of trust and proven efficacy.

After six decades, the iconic purple bottle that was cherished and recommended by our families and friends returns reimagined for a new generation that values authenticity and efficacy in equal measure.

The reintroduction is not about reinvention but rediscovery. Lacto Calamine has grown alongside its consumers, adapting to the evolving rhythms of skincare without ever losing its original essence. Lacto Calamine moved beyond a problem-solution, lotion-only brand to redefining itself as an oily-skin expert. By expanding into new-age formats like facewash, light moisturizer, sunscreen, serums, facial wipes, sheet masks and other product lines, it entered daily skincare routines. This strategic reframing demonstrated how a heritage brand reignited relevance and commercial scale through portfolio-led advocacy for oily skin needs.

Today, Lacto Calamine steps forward with a refreshed design and a more ingredient-first approach, while retaining the same formula that generations have relied on. At the heart of this trusted formula lies Kaolin Clay, a naturally occurring mineral known for its ability to gently absorb excess oil, soothe the skin, and maintain its natural balance. Complemented by Zinc Oxide for unclogging pores and preventing pimples, and Glycerin for deep hydration, Lacto Calamine continues to deliver skincare that is effective. This evolution extends across the entire Lacto Calamine range, led by its flagship Lacto Calamine Lotion, which continues to embody the brand’s expertise and understanding of oily skin while the rest of the key formats fully transition by end of this fiscal year.

Sai Ramana Ponugoti, CEO, Piramal Consumer Healthcare said, “Lacto Calamine is more than a skincare brand, it is an emotion that transcends generations. Almost every household in India has a memory tied to it, often relying on it as a trusted remedy for everyday skincare needs. With this refreshed identity, we wanted to celebrate that enduring bond while embracing the aspirations of today’s skincare generation that values authenticity, efficacy and simplicity in equal measure. The new look reflects the modern Indian consumer: confident, discerning and connected to their roots. It has never been about gentle, cosmetic care but expert care that understands oily skin better than anyone else. This reaffirms of our commitment to offer dependable skincare that grows with every generation.”