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Yaap Digital Limited, an integrated digital marketing, content and technology services provider, announced the filing of its Draft Red Herring Prospectus (DRHP) with NSE Emerge. The company’s initial public offering comprises a fresh issuance of up to 66,00,000 Equity Shares with a face value of ?10, through the book-building route. Socradamus Capital Private Limited is the sole Book Running Lead Manager, and MUFG Intime India Private Limited is the Registrar to the offer.
The company provides digital marketing, content and technology services for brands seeking meaningful connections with today’s digital-first consumers. Yaap Digital Limited offers an integrated suite of services, including influencer marketing, content creation, performance marketing, UI/UX design, media buying and marketing analytics, through a unified model that blends creative storytelling, data-driven decision-making, and AI-powered marketing technologies.
Its philosophy “Built for Now” means crafting solutions that are flexible, adaptive, and relevant in the present moment. The approach of bringing together data, technology, and content and the balance of creative and analytical thinking, enables it to deliver quality content to the right people at the right place.
As per the DRHP, Yaap Digital Limited intends to utilise up to ?34.00 crore of the total IPO proceeds for funding part payment of purchase consideration for the proposed acquisition of GoZoop Online Private Limited, ?4.01 crore for funding capital expenditure to be incurred for Establishment of an AI-Led Short-Form Content Production Hub (ACP Hub), and ?16.00 crore for funding the company’s incremental working capital requirements. The company plans to use the remaining capital for funding inorganic growth through unidentified acquisitions, general corporate purposes and issue related expenses.
Yaap Digital Limited operates across three countries, including India, United Arab Emirates, and Singapore under the ‘YAAP’ brand and its wholly-owned subsidiaries. The company employs over 100 employees and has been executing marketing campaigns for the past nine years, covering sectors such as financial services, consumer goods, tourism, automotive, technology, healthcare, and government projects.
The company’s business is structured around a fully digital model that focuses on modern marketing methods rather than traditional approaches. It offers services that bring together data, AI-based tools, and content to help clients manage their marketing needs. This approach enables businesses to work with a single provider instead of coordinating with multiple separate agencies. The work focuses on combining creativity, technology, and data into an integrated offering.
The service model is structured across three interconnected pillars — Design, Discovery, and Distribution — which together forms a comprehensive digital marketing ecosystem, known as 3D Philosophy. This framework enables it to guide a brand from foundational strategy and asset development through to influencer-driven storytelling and high-performance digital media execution. Design includes UI/UX Design, Brand Owned IPs, Brand Strategy & Identity Framework and Packaging Design; Discovery includes Influencer Marketing, Content Creation, Integrated Social and Brand Collaborations; and Distribution includes Programmatic Media, Paid Social, Performance Marketing and AdTech & Analytics.
Recognizing the need to expand capabilities and market reach, the company has strategically pursued inorganic growth opportunities. Over the years, Yaap Digital Limited has successfully acquired several companies, including FFC Information Solutions Private Limited, Brand Planet Consultants India Private Limited, Yaap Digital FZE, Yaap Digital FZ LLC, Intnt Asia Pacific Pte. Ltd., converting them into wholly-owned subsidiaries.
Founded in 2016, Yaap Digital Limited is promoted by Atul Jeevandharkumar Hegde, Sudhir Menon, and Subodh Menon. While Atul Jeevandharkumar Hegde has more than 25 years of experience in the Digital Marketing industry, Sudhir Menon and Subodh Menon bring experience of more than thirty years from specialty chemical industry. Designated as Chairman and Managing Director, Atul Jeevandharkumar Hegde is responsible for increasing global footprint, acquisitions, acquiring new business and increasing the market share of the Company.
The company registered ?152.54 crore Revenue from Operations in FY 2025, compared to ?112.55 crore in the previous fiscal year. Its Profit After Tax (PAT) surged over four times to ?11.93 crore in FY25, up from ?2.51 crore in the fiscal year 2024.
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