The Pitch CMO Summit Delhi 2023 saw an enviable collection of brand leaders, marketing mavens, and industry leaders sharing their experiences, observations and insights. As part of a spotlight session, Vikram Garga, Group Head, Marketing - Asia Pacific, Middle East Africa (APMEA), spoke about Apollo Tyres’ efforts to contribute to the environment and its innovations.

“When it comes to the automobile industry, it becomes immensely important for us to determine what is happening around.”

Speaking of how taking care of the environment was key for sustainability, Garg said, “The largest tyre dump yard can be seen from the air, so can we call it the 8th wonder of the world? What are we doing to solve this problem as an industry? Apollo Tyres has been working very hard in terms of circular economy, sustainable resources of raw materials and working with partners and ensuring on how our manufacturing is renewable and using the latest technology all this will help us to become carbon neutral by 2050.”

He spoke about how the company was using technology and other strategies to reduce waste, for protecting the environment and how Apollo Tyres was working on new products to reduce fuel wastage and save the environment. “We have all heard of the Ev-isation in the mobility space. We are amongst the first to develop tyres for Electric Vehicles, two-wheelers and four-wheelers. We have made that technology to make really EV-ready vehicles,” he added.

“I also want to talk about how we are discovering products early before we buy them. At Apollo Tyres we also have an e-commerce platform for ‘buying online and fit offline’, which is tailor-made for consumers to discover the right products. I think one of the biggest innovations that we are seeing is the digitisation of the tyre records that exist, we have launched a digital app called ‘Avolve’, which offers end-to-end tyre management services. Today with the help of our app Avolve, we are able to generate more than 50 data points for a tyre.”