Karan Wahi comes onboard as investor and brand ambassador for Knack Beverages

Actor and entrepreneur Karan Wahi has joined hands with Knack Beverages as an investor and brand ambassador, marking a significant milestone for the fast-growing health beverage brand. Known for his passion for fitness, food, and hospitality, including owning a restaurant in Dubai, Wahi’s association with Knack aligns seamlessly with his personal lifestyle choices.

Wahi first discovered Knack at an industry event and was instantly drawn to the brand’s vision of creating guilt-free, clean-label beverages with no preservatives, no artificial colours, and low sugar, an offering he believes was sorely missing while growing up. “Knack is filling real gaps in the market with clean, unique, and smart beverages. I’m excited to support a brand that’s building better choices for the new-age generation. What truly gave me confidence in joining hands with Knack is the strength of the founding team. They bring deep experience from the global beverage industry, having worked with brands like Red Bull. Their understanding of the category and commitment to building products India genuinely needs made me believe in this journey,” said Wahi.

Often described as someone who “knacks the code for better choices,” Wahi is backing Knack’s growing portfolio, from CoolPop, a refreshing kids’ drink, to Knack Pro Sports, an affordable pro-hydration and recovery beverage.

Wahi was impressed by CoolPop, Knack’s innovative kids’ beverage designed as a healthier alternative to high-sugar drinks. “Growing up, we never had access to such clean, thoughtful options. CoolPop is fun, light, natural, and genuinely better for children. Seeing its traction—from school partnerships to availability at major outlets like KFC, reinforced my belief in its potential,” he added.

As a fitness and sports enthusiast, Wahi is connected with Knack Pro Sports, enriched with electrolytes, multivitamins, BCAA, and glutamine, positioned as a performance-focused drink at an accessible price point.

Wahi’s dual role as investor and brand ambassador underscores his belief in Knack’s long-term vision and leadership. His association marks a crucial step in the brand’s journey as it continues to scale and redefine the Indian beverage landscape with cleaner, smarter, and more mindful drink choices.