Gulf Oil Lubricants India Ltd has allocated its integrated mandate to Dentsu Creative India, according to highly placed sources. The account was previously with DDB Mudra.

The agency will look after the creatives, media, digital creatives and other services for the brand.

The account has been won following a multi-agency pitch.

Gulf India has released a campaign called 'Gulf Superfleet Suraksha Bandhan' which is believed to have been created by Dentsu.