India’s M&E sector expected to reach $100 billion by 2030’

The Confederation of Indian Industry (CII) has unveiled a white paper, “Reimagining India’s M&E Sector: A Call for Action to Build a Future-Ready, Globally Competitive Industry by 2030”, outlining a bold vision and actionable roadmap for transforming the Media & Entertainment sector.

According to the white paper, the global M&E industry is poised to reach $3.5 trillion by 2029 and India stands at the cusp of a transformative opportunity. The nation’s M&E sector is expected to grow at a remarkable CAGR of 9.8%—outpacing the global average—and could reach $100 billion by 2030.

The CII note says while India has already laid essential groundwork there are structural bottlenecks like fragmented regulation, low screen density, limited infrastructure, skills gaps, and weak export pathways.

 CII’s White Paper, shaped by extensive industry consultation and global best practices, responds to the urgent need for strategic reforms, regulatory modernization, and ecosystem-wide collaboration. The white paper recommends certain regulatory and governance reforms like preserving OTT self-regulation and reform broadcasting, establish a Unified Media Regulator (UMR) to harmonise content rules across TV, OTT, and digital, ensuring “same content, same rules”.

There is a need to deregulate and modernize compliance framework to encourage innovation and reduce regulatory burden.