vivo has introduced its campaign called the Dreamchasers. The campaign, launched in collaboration with Suhana Khan, reflects vivo’s continued commitment to India’s young consumers, inspiring them to pursue their ambitions confidently while staying true to their individuality, stated a press release.
Rooted in the core philosophy of empowering self-expression, Dreamchasers speaks directly to the Gen Z mindset — a generation entering the real world with big dreams, limitless ambitions, and the determination to carve their own paths.
Conceptualised by VML, Dreamchasers is an extension of vivo’s long-term brand philosophy of enabling the youth to express who they are while chasing their goals, and that too is their own unique style.
Geetaj Channana, Head of Corporate Strategy at vivo India, said, “With Dreamchasers, vivo is deepening its connection with India’s youth — a generation that believes in defining success on its own terms. Suhana Khan’s journey resonates with this ethos, making her the perfect face for the campaign. Through this platform, vivo aims to stand beside young dreamers as a partner in their journey, offering not just technology but inspiration and empowerment.”
Babita Baruah, CEO at VML India, said, “Gen Z are always charged up to fulfill their ambitions and are constantly finding unique ways to do so. The Dream Chasers campaign for the Vivo Y series is a celebration of this attitude. Mobile phones are not just a means of communication — they are tools of self-expression, empowering young people to realize their dreams. Featuring Suhana Khan, this campaign unravels the mindset of today's Dream Chasers.”
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