Junglee Games India Pvt. Ltd has teamed up with Bollywood actor, Anil Kapoor, to headline Junglee Poker’s new campaign ‘Apne type ke log’. "The association with Anil Kapoor aims to further enhance the spirit of inclusivity, and excitement and instil relatability among a diverse audience cohort enriched with the actor’s energetic charisma and intense demeanor," said the brand. 

The 'Apne type ke log' campaign, spearheaded by Anil Kapoor, aims to break stereotypes surrounding poker by showcasing it as a game accessible to everyone, irrespective of age, gender, or background. Anil Kapoor’s quintessential Jhakaas attitude debunks the common stereotypes of what a poker player is perceived to be and emphasizes its universal appeal. The campaign captures the intensity and camaraderie at the poker table while promoting a welcoming environment for players of all skill levels.

Speaking about the campaign, Bharat Bhatia, Chief Marketing Officer at Junglee Games, said, “We are thrilled to partner with Anil Kapoor and launch the ‘Apne type ke log’ campaign. We are confident that his involvement will lend unparalleled credibility, a lively, charismatic energy, and his trademark ‘Jhakaas’ attitude to deliver our messaging. The idea is to show the audience how Junglee Poker is an inclusive game, built for people from all walks of life and skill sets in a healthy environment. We will continue to amplify our values of trust and responsible gaming, with an aim to make a significant impact in the gaming industry.”

Expressing his enthusiasm, Anil Kapoor shared, “Its’ truly an exhilarating experience to partner with Junglee Poker for their new campaign. I am eager to be part of this journey and showcase how it is an all-embracing gaming adventure for players of every stripe. The tagline ‘Apne Type Ke Log’ resonates with me as well and this collaboration promises to be a blast. It’s commendable to see how Junglee Poker aims to redefine the perception of poker and promote responsible gaming."