Sidheshwar Sharma has joined Jio-BP as Chief Marketing Officer.
Sharma previously served as General Manager – Brand Marketing at Tata Motors’ CVBU
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Sidheshwar Sharma has joined Jio-BP as its Chief Marketing Officer (CMO), according to reports. Prior to this, Sharma served as General Manager – Brand Marketing at Tata Motors’ Commercial Vehicles Business Unit (CVBU), where he joined in February 2022.
A seasoned advertising professional, Sharma has previously worked with leading agencies including Ogilvy, BBDO India, and Publicis Groupe, and has also spent time in the Middle East with FP7. Over the course of his career, he has handled P&L responsibilities, program management, and the creation of multi-million-dollar campaigns with significant impact. His work has been recognised at the Cannes Lions for campaigns such as Ariel’s #ShareTheLoad, Whisper’s #TouchThePickle, and HP Lubricants’ #RoadsThatHonk.
