BBH India, the creative agency from Publicis Groupe India, has been awarded the integrated creative mandate of Microtek, a power backup and solar solutions brand. After a competitive multi-agency pitch, BBH India emerged as the chosen partner to manage the full-service communications mandate, which includes creative, digital, BTL & activation across all of Microtek business units – including power backup, solar solutions, electricals, EV chargers, healthcare, and more.

Speaking on the occasion, Saurabh Gupta, Director, Microtek said, "We are delighted to partner with BBH India as our integrated creative agency. Their reputation for excellence, strategic thinking, and creative brilliance aligns perfectly with Microtek's vision and objectives. We believe that BBH India's expertise will help us establish a stronger connection with our customers and create a distinctive brand identity in the market."

Sharing his views on the new partnership, Himanshu Saxena, Chief Operating Officer & Managing Director, BBH India said, “BBH has the legacy of delivering massive brand transformation stories - globally & in India. Microtek is a proud Indian household brand with a renewed & bold vision to become a full-funnel energy solutions company. We are inspired by the audacious ambition of the Microtek leadership team and hope to repeat our past record of having partnered brands on the cusp of such a transformational journey.”