Lemma, an omnichannel platform for emerging media, launched its new brand identity and logo, emphasizing its commitment to innovation and its role as a programmatic specialist in emerging media formats. The new look and feel represents a continued commitment to innovation while reinforcing its position as a leading global omnichannel Supply-side platform offering trust, transparency, control, and flexibility to its stakeholders.

"This strategic transformation marks a significant milestone for the company as it embraces its new visual identity and positioning and embarks on a mission to be the driving force behind business success in the digital world, providing a platform that is transparent, cost-effective, and flexible. In addition to this Lemma fortifies its core differentiator with an integrated approach to amplify the advertiser campaigns through emerging media and enabling global discovery for premium inventory across CTV, DOOH & OTT using its proprietary Supply side platform," said the company.

Speaking on the rebranding Gulab Patil, Founder & CEO, Lemma said, “As we embark on this transformative journey, Lemma's rebranding signifies a pivotal moment for our organization. Our strategy, hyper-focused on catering to global audiences and adapting to the dynamic media landscape, underscores our commitment to excellence. With our core values of trust, transparency, and innovation at the forefront, Lemma is steadfast in our mission to revolutionize the advertising industry through cutting-edge technology and a culture of empowerment.”

In line with the rebranding, Lemma has launched its revamped website, offering enhanced user navigation and refreshed content.

The new brand identity will be revealed across 2 days at the Connected TV and NEONS on 8th and 9th of Mayrespectively taking place at the Taj Santacruz Mumbai, catering to the diverse audiences that Lemma engages with.