Marketing Moments STORY
Marketing Moments
TRAI issues consultation paper on regulating converged digital technologies &...

The paper examines the challenges posed by converging technologies and seeks views of the stakeholders on changes required, if any,....

By Team PITCH

Marketing Moments
MIB tells channels to undertake public service broadcasting for at...

The order comes into effect on March 1, 2023

By Team PITCH

Marketing Moments
News broadcast licence, govt ads: Listening in to radio sector’s...

Rationalisation of GST structure, relief in import duty on broadcast equipment are some of the other demands

By Team PITCH

Marketing Moments
Budget 2023: Retail players seek GST relief & support for...

Retail industry heads expect Finance Minister Nirmala Sitharaman to go for a reduction in customs duty, support for infra development....

By Nilanjana Basu

Marketing Moments
A slow start to 2023 for the ad industry

While the year may have begun on a muted note for advertisers, the industry hopes that the IPL season infuses....

By Naziya Alvi Rahman

Marketing Moments
Will NTO 3.0 come into effect tomorrow?

Experts believe the amended order is unlikely to be implemented tomorrow because a case against it is pending in the....

By Sonam Saini

Marketing Moments
Aditya Birla Health Insurance asks KyaPeecheChhodaHai

The campaign talks of the importance of positive health behaviour

By Team PITCH

Marketing Moments
Lux brand ONN talks of ‘total comfort’ in new campaign

The campaign has been curated by Wunderman Thompson Kolkata

By Team PITCH

Marketing Moments
Mascot Monday: The Lijjat Rabbit's hop to fame

How the co-op created a long-lasting legacy with its buck-toothed superstar

By Team PITCH

Marketing Moments
BCCI announces bids for Women's Premier League title sponsorship rights

Interested parties are required to pay a fee of Rs 1 lakh

By Team PITCH

Marketing Moments
Partnership declarations: Will influencer marketing continue to be influential?

Most industry players opine that while the rules will make the industry more accountable, there will be an impact on....

By Kanchan Srivastava

Marketing Moments
Boost for blockchain & clear laws for crypto, web3: Digital...

Digital industry leaders say they expect the government to take steps for accelerating growth in the metaverse domain while promoting....

By Shantanu David

Marketing Moments
Repeat telecast? Big broadcasters may return to DD FreeDish

Industry sources say Disney Star, ZEEL, Culver Max Entertainment and Viacom18 plan to bid for the DD FreeDish slots for....

By Sonam Saini

Marketing Moments
Republic Day Roundup: How brands observed Republic Day 2023?

The campaigns this year dialled up creativity and patriotic fervour

By Team PITCH

Marketing Moments
‘IPL on TV provides scale and impact for brands across...

At e4m TV First conference, a diverse panel of brand leaders touched upon how associating with IPL on television brings....

By Team PITCH