Marketing Moments

This year, brands are celebrating Sankranti by leaning on tradition, everyday cultural references, and heartfelt greetings to engage audiences during the harvest festival

Virat Kohli’s association with Duroflex underscores their shared emphasis on the importance of rest and recovery in achieving peak performance

22feet Tribal Worldwide has conceptualised this campaign

The film also integrates brands from Just In Time’s premium portfolio like Rado, Versace, Longines, Tissot, Ferragamo, Adriatica, Movado, Mont Neo, Seiko, Briston & Philipp...

Fortune Edible Oils and Foods and Catch Salts and Spices join as Co-Powered By Sponsors

The launch event was held at Jio World Drive in Mumbai

The new campaign film breaks everyday office monotony with a moment of unapologetic, no-holds-barred awesome saucesome indulgence

The campaign reflects how weddings are being experienced today and features actors Dulquer Salmaan, Keerthy Suresh and Suhasini Maniratnam

Leeford partners for its orthopedic and mobility aids division, launching nationwide ‘Fit Raho, Hit Raho’ campaign

Campa Sure has been launched with the aim of making safe drinking water accessible to all

The acquisition aims to blend Triton’s iconic creative legacy with Alchemist’s integrated marketing expertise, targeting FMCG, D2C, Durables, Services, and Corporate sectors.

Board backs Netflix deal, flags excessive debt and execution risks in revised hostile offer

The association covers Mumbai Indians, RCB, Delhi Capitals, Gujarat Giants and UP Warriorz, strengthening BKT’s commitment to women’s cricket and inclusive sporting platforms

FMCG players are expected to increase advertising spends by around 10% in Q3 and Q4, while reassessing how and where incremental investments are best allocated

Omni brings together the full spectrum of modern marketing—from audience intelligence and creativity to media and commerce,” said Duncan Painter, CEO of Omni

New AI ecosystem to unify top-tier models, boost creativity, and keep human insight at the core

Under the renewed mandate, Wavemaker will continue to lead Reckitt’s media strategy, planning and buying, while also heading the newly awarded e-commerce mandate.

The tournament’s fourth edition is scheduled to take place from January 9 to February 5, 2026.

Emerging investment trends show film and content studios partnering with financial backers to fuel growth, scale operations and expand creative output

Veteran media executive’s 30-year journey reflects evolving news landscapes, leadership impact and enduring influence across Indian journalism

As part of the initiative, Gold Winner has launched a consumer engagement contest inviting participants to share photographs of themselves enjoying a meal with their...

The narrative captures how colour can bring families closer and make homes more enjoyable

In conjunction with the launch, the brand has also released a new commercial, conceptualized by FCB

The collaboration marks a milestone in Dubstep’s growth journey as the brand continues to scale its presence across India and strengthen its connection with with...

Sintex is set to engage cricket fans through a series of immersive on-ground and broadcast-led activations that celebrate the brand’s 50-year journey of trust and...

For the fourth consecutive year, Tata Capital reaffirms its commitment to women’s cricket and inclusive sporting

The new campaign is part of an integrated digital-first storytelling, influencer collaborations, community fitness experience-led activations

The campaign featuring Boman Irani and Aparshakti Khurana introduces six light-hearted short films that break down the multiple barriers that often hold Indians back from...

Mirumi has been developed by Yukai Engineering, a Tokyo-based robotics company best known for creating playful, emotionally engaging robots rather than purely utilitarian machines

Seasoned leader steps into the top role to drive growth and strategic direction for the agency across key markets in the region

Luxury watch brand unites two Bollywood icons in a stylish new campaign that blends timeless elegance with contemporary flair

New AI-powered platform aims to enhance planning precision and creative effectiveness for brands in a data-driven landscape

Experienced marketing professional steps in to lead brand strategy and growth initiatives for the lifestyle brand

To drive this initiative, Eurogrip has partnered with leading content creators and automotive personalities including Sunny Gajjar, founder of XBHP, and Rajini Krishnan, acclaimed motorcycle...

Industry demand rises as businesses seek deeper insights and data-driven decision making, according to an annual MRSI report

Experienced leader takes charge to steer India Sports Authority’s growth and strategic direction

Veteran marketing leader steps into expanded role to drive growth and audience engagement across key Asia-Pacific and New Zealand markets

Strategic investment enhances collaboration between music and film content, expanding opportunities in India’s entertainment ecosystem

Ogilvy chief reflects on Piyush Pandey’s enduring influence as the advertising legend steps into new roles

As the government gears up to auction free-to-air TV slots for FY26, broadcasters revisit concerns around limited capacity and market access

Despite shifts in consumer preferences and competitive pressures, Santoor strengthened its positioning through strategic communication and brand consistency

After strong growth, India’s ad tech sector is evolving toward optimisation, privacy-forward strategies and deeper ROI focus in 2026

Parent company begins evaluating leadership options as Air India enters its next growth phase under Tata ownership

The digital film reflects Tamil Nadu’s festive spirit through everyday family traditions and beautifully painted space

The campaign is being rolled out as a high-impact 360° initiative across television, outdoor, retail and digital platforms

The campaign builds momentum ahead of the launch of the Reno15 Series in India

Two major food service groups combine operations to accelerate growth, expand footprint and enhance market leadership in India and beyond

Direct-to-consumer companies are preparing for a new era of sustainable expansion driven by efficiency, retention and smarter customer engagement

Brands shift focus from constant ideation to precision execution and measurable impact in a more discerning consumer landscape

From AI-powered ideas to collaboration models and data-led creativity, agencies are redefining strategy for the next growth phase.

Brands recalibrate strategies with disciplined spending, retail focus and value-led offers as demand moderates

The initiative starkly highlights the dangers of drunk driving by showcasing real wrecked vehicles on billboards across Delhi NCR and Pune

Together with the agency, Social Panga and the production house, The Yellow Shutter, AMD showcases how technology can create harmony in the workplace

Launched across Hindi, Kannada, Tamil, Telugu, and Malayalam, the ads are currently live on Peps’ official digital platforms including YouTube and Instagram

Tech veteran joins board as Mastek strengthens leadership with deep digital and cloud expertise

Definitive stock purchase agreement paves the way for Quint Digital to broaden its digital journalism footprint

From short-form creativity to meme-fuelled engagement, digital trends in 2025 rewired brand communication and audience behaviour.

Strong performance by major digital platforms contrasted with a year of introspection and strategy shifts for agencies and publishers.

The creator landscape evolved beyond lifestyle content, reshaping how audiences consume news, culture and public discourse in the digital age.

From attribution challenges to AI-driven optimisation, 2025 reshaped how brands measure effectiveness and plan for growth in the evolving digital landscape

Renowned singer joins the iconic rice brand to elevate cultural connection and strengthen consumer engagement

Move strengthens Arvind’s control over youth-focused portfolio as it buys out e-commerce partner’s equity in the fashion venture

Full-service digital remit marks new chapter in brand’s online growth strategy as agencies deepen performance and creative collaboration

Promoted to Director – Category Planning & Activation (Head–Customer Marketing) at Mondelez International

Experienced newsroom leader takes charge of production to strengthen content delivery and editorial execution

As digital ad spend climbs, marketers grow sceptical of performance dashboards due to AI opacity, attribution fatigue and ad fraud inflating metrics.

Out-of-Home advertising in India matured in 2025, shifting from visibility to measurable resonance and strategic impact.

After a breakout 2025, retail media is set to evolve from a performance channel to a strategic core, redefining how brands plan, measure and connect...

The film positions the brand as a tech-forward, trusted enabler, ready to support the diverse aspirations of customers nationwide, anytime, anywhere

The new logo reinforces its commitment to financial Inclusion and empowerment

Karan Wahi association marks a crucial step in the brand’s journey as it continues to scale and redefine the Indian beverage landscape with cleaner, smarter,...

The new identity reflects a renewed vision and a comprehensive restructuring of the league ahead of its return to competitive action, after a seven-year hiatus,...

The campaign establishes the role of Pure Cow Ghee and pH 5.5 in preventing post-bath dryness for babies with sensitive skin and newborns

Contemporary jewellery brand strengthens connection with younger consumers through strategic celebrity partnership

Veteran journalist’s new prime-time show focuses on stories of youth, citizens and digitally driven conversations

Quick-commerce unicorn confidentially submits IPO draft to SEBI as it prepares one of India’s largest tech listings

India Today Group’s Vice Chairperson and Executive Editor-in-Chief marks another year shaping the evolution of news and integrated storytelling

In the new campaign, JOSHUA embodies the philosophy behind the LG Essential Series, which centres on the idea that real freedom begins with the little...

Together, Fittr and Shahid Kapoor aim to reshape how India perceives wellness, shifting the narrative from how we look to how well and freely we...

Frido will support both the men’s and women’s teams in the upcoming Hockey India League 2025-26 season

A new brand song for Kohinoor Basmati Rice launched in collaboration with Gujarati folk singer Aditya Gadhvi

Bollywood star fronts new “Me Time = Rich Marie Time” campaign as the biscuit brand strengthens its presence

Partnership aims to scale high-performance, low-cost AI inference while Groq continues as an independent company

From localized nostalgia to global storytelling, 2025’s standout holiday campaigns blended emotion, creativity and cultural resonance to capture the season’s spirit

From speed and spectacle to backlash and belief, this festive season revealed why AI-powered creativity must still answer to human emotion.

From high-profile editorial shifts to strategic CEO appointments across NDTV, Network18, ABP, Zee Media, TV9 and Prasar Bharati - 2025 was a pivotal year

The mandate includes digital strategy, creative, social media, and brand storytelling, marking the a new collaboration aimed at strengthening CookieMan’s presence and engagement in India

The campaign will be amplified across television, digital platforms and social media till New Year, supported by festive influencer integrations and retail visibility

The campaign brings together storytelling and innovation, reflecting Shemaroo Entertainment’s continued embrace of AI-led creativity to elevate visual narratives

Dulquer Salmaan will feature across Jos Alukkas’ upcoming campaigns, lending his presence to a narrative that celebrates jewellery as an expression of personal style, emotion...

The new logo celebrates an enduring legacy while marking a new chapter in its journey towards modernity and global growth

The CTV activation went live during India’s opening ODI against Australia capitalising on heightened festivities and match day consumption to drive reach and impressions across...

The film aligns with Haier’s futuristic brand philosophy that by using AI-led filmmaking Haier showcases how technology can enhance storytelling rather than overshadowing it

The actor’s ability to evolve, reinvent over 50 years and remain relevant across generations mirrors the essence of excellence that defines Berger Paints’ own 100-year...

With the Ikonic X Sahher Bambba campaign, the brand marks a milestone in its journey to redefine at-home hair styling, combining innovation, performance, and style

The campaign Winning Over Obesity aims to educate public on obesity as a chronic, manageable health condition and encourage individuals to take informed action toward...

Netflix clarified that Rohit Sharma has no role in the show’s storyline and that his involvement is limited to an India-focused promotional campaign ahead of...

The campaign reinforces Ferrero Rocher’s position as the emblem of memorable gifting and festive indulgence

2025 wasn’t the year of buzz it was the year Indian marketers embedded AI into real workflows, media systems and creative processes, reshaping how performance...

From FMCG and automobiles to F&B and entertainment, Indian consumers are paying more for value, experience and identity not just upgrades.

This landmark partnership marks a defining milestone in Truzon Solar’s growth journey, reinforcing its ambition to emerge as one of India’s top three solar EPC...

The activation will begin on 24th December, with the reveal of an engaging iQOO 15 experience zone

The campaign captures the sport’s path from neighbourhood grounds to the professional stage

The FIFA World Cup Trophy Tour by Coca-Cola will arrive in New Delhi and Guwahati on January 10–13, 2026, giving Indian fans the chance to...

Featuring the witty line “Since the nights aren’t gonna be tandoori anymore,” the hoarding reframed the conversation around tandoori cravings while spotlighting the Prestige OTG

This association honours the legacy of Second Lieutenant Arun Khetarpal - one of India’s youngest and most courageous war heroes

WPP Media wins landmark mandate to modernise government communications across digital, traditional, and out-of-home platforms.

From remixable scenes to meme-driven discovery, film marketing is quietly being rewritten

WPP to lead creative mandate across brands, while Publicis handles media, commerce and Neutrogena creative globally

Lower Ad Spend and Cost Discipline Lift Margins Despite Modest Revenue Growth

From clicks to conversions, retail media rewrote how Indian brands link advertising to real sales

The association is to reinforce Healthy Master's commitment to clean, everyday nutrition

Royal Green Whisky is flipping the script moving from “Taste the Success” to “Live Up Success”

The branding is on Mumbai Metro Line One as ‘Mutual Funds Sahi Hai Andheri’

The campaign is designed to encourage broader participation in the financial markets by simplifying access to investing and trading through a simplified, easy-to-navigate platform

A parody party game that captures the chaos, clichés, and quiet cries for help across the advertising and marketing world.

Brand pioneered mattress segment by introducing spring category in India

The launch campaign was designed to personify how cloud-soft its formula is and has been created as a “dream scenario in reality”

‘Market ka Sach’ is a mythbuster video series that aims to bring truth, clarity and discipline to investing

The face of Indian gaming stars alongside cricketer Smrithi Mandhana, actor Rannvijay Singha and rapper Srushti Tawde in the campaign ‘Main Nahi Toh Kaun Be’

The playful call-to-action nudges professionals to rethink their career choices and take charge of their growth instead of settling for “peanuts”

The film was created in collaboration with Larry Jackson, founder of gamma., and director Anthony Mandler

The Indian edition will be headlined by actor Akshay Kumar and will be one of the largest integrated media launches in India

The campaign positions Miniklub as the essential partner that truly makes the journey of parenting simple and enjoyable

The premium collaboration introduces Pond’s Anti-Blue Light UV Miracle through an immersive, cinema-first campaign across PVR INOX Cinemas, blending pop culture, technology, and skin science

OPPO’s association signals a shift from conventional sponsorship to a value-driven collaboration

The partnership marks a major step in The Hostel Co’s mission to formalize and drive awareness about India’s rapidly expanding backpacker hostel ecosystem

The film has been rolled out across social and digital spaces to reach every girl in her everyday glam moments

Streaming Giant Reaffirms Support for Netflix–Warner Bros. Discovery Merger as “Superior and Certain”

SMEJ and Sony Pictures to Acquire WildBrain’s Stake, Raising Ownership to 80%

Former TikTok ANZ Leader to Drive Digital Growth Across Australia and New Zealand

Agency Appointed AOR for Woolite, Resolve, Rid-X and Easy-Off

Subscription Surge and Lower Marketing Spend Drive Strong Financial Turnaround

Steven Williams elevated to Global CCO & Vice Chairman; Ram Krishnan to lead PepsiCo North America

Former Assam CEO takes on a key regional leadership role at Airtel

Former PhonePe and Flipkart leader to steer strategic sourcing and partnerships

Omnicom Media India CEO speaks on growth, culture, a powerful Omni upgrade—and a few personal resolutions

PwC Outlook flags streaming, internet advertising and esports as key growth engines reshaping India’s entertainment economy

Doordarshan’s collaboration with a digital influencer highlights grey areas in India’s copyright enforcement framework

Public broadcaster’s digital platform gains momentum as demand for multilingual Indian content rises

The “Me and MAGGI: So Good Together” campaign will unfold across television, digital, and social platforms - through heartwarming films, interactive social content, and real-world...

The partnership focuses on making legal help simple, accessible, and fear-free for all Indians

To extend the initiative into homes, DS Group will distribute seeds as part of print ad bookmark through morning newspapers, encouraging readers to join the...

At the core of the campaign was a simple insight: damp clothes, musty smells, and endless makeshift drying hacks are a universal pain point during...

“With her radiant persona, effortless charm and refined sense of style, Sara embodies the timeless elegance that LONGINES represents,” the brand said

Seasoned global leader to drive partnerships, new business, and scalable growth across GeoAI-led ecosystems

Board flags financing uncertainty, regulatory risks, and superior value in existing Netflix agreement

Equity-linked deal secures exclusive music rights and signals shift away from in-house film production

Veteran policy and advocacy leader takes charge as foundation deepens engagement with India’s development agenda

Raman Kumar Chugh to lead India operations as Gulf News sharpens focus on cross-border brand outreach

Hero MotoCorp’s electric mobility brand ties up with KKR to tap younger fans and sport-led cultural influence

Former Mondelez marketing leader brings over a decade of global FMCG experience to the Indian consumer goods major

The brand campaign leverages Artificial Intelligence for visual storytelling, highlighting Jio Credit’s commitment to simpler, faster and smarter credit experiences, designed around the customer

TACY is the digital avatar of the gen-AI chatbot, brand ambassador and travel assistant, that assists customers with expert guidance and holiday planning on www.thomascook.in

Boing Brandvertising leads the creative duties of the new Nirma Advance TVC

To amplify the launch, Jockey India is deploying a sharp, youth-focused multi-platform campaign that brings the Groove narrative to life

The launch is led by a campaign film featuring actor Urvashi Dholakia reimagined in a modern, fiery avatar

The 2025 Switch Off Study reveals 72% of children spending the most time with parents at dinner and 91% saying conversations improve when phones are...

Spotlighting the G-STEEL GBM-2100 series, the campaign celebrates resilience, perseverance, and style for today’s generation

Air India rolls out a five-film brand campaign showcasing traveller reactions as the airline heads into 2026 with refurbished cabins, new aircraft, upgraded lounges and...

The TVC underscores the strength, durability and reliability of Rungta Steel TMT Bars.

The former Dream11 VP and ex-Disney+ Hotstar growth leader steps into a pivotal role, strengthening Amazon MX Player’s product and expansion strategy.

A nostalgic city landmark shifts from a global fast-food giant to a homegrown fashion brand, marking a symbolic moment in Bengaluru’s cultural and entrepreneurial evolution.

The campaign highlights its flagship product Zuno SmartDrive which reimagines car insurance for India’s Next-Gen drivers

The campaign introduces Allu Sirish into its Rohit Sharma – Ritika Sajdeh Brand Universe

The campaign is conceptualised by Lowe Lintas

OpenAI, Anthropic and Block lead the creation of an open-source ecosystem to standardise next-generation agentic AI systems.

Quincey to transition into the role of Executive Chairman as Coca-Cola prepares for a leadership shift.

Five hoardings merge into a single message urging the city to act fast during stroke emergencies.

With decades of FMCG and retail experience, Bandlish takes charge as ACPL strengthens its presence across fast-growing consumer categories.

The independent agency steps into the EV arena with a strategy-first approach aimed at boosting visibility, sales, and consumer engagement.

Aditya Birla Group’s craft-led brand partners with the actor to bring India’s textile heritage closer to a new generation

Eighteen years of bidding wars, billion-rupee dreams, and the stars who turned auction floors into history

The partnership is unveiled through a dynamic new campaign, “Main Fast, Streax Super-Fast,” celebrating confidence, speed, and effortless style

As part of the partnership, Bisleri’s branding will feature on the uniforms of the Men’s and Women’s National Teams, as well as the U-19 Men’s...

The Brand promise Har Wada Mumkin - Promises Made Possible reflects the company’s commitment to turn every promise into a possibility

Early 2026 target signals a new revenue push for the chatbot, even as formats and pricing stay under wraps

Departure follows management shake-up as company prepares for global regional overhaul

Elara Capital flags pressure on broadcasters, theatres, and mid-sized OTT players as consolidation accelerates

Founder-led film shifts focus from flashy claims to the real process of making effective products

Three-year deal puts the Indian water brand on UAE national team jerseys

Veteran South Asia correspondent steps into editorial leadership role as RT strengthens its India-focused newsroom.

WPP’s TYNY forecast pegs advertising growth at 9.2% in 2025 and nearly 10% in 2026 as spend shifts rapidly from linear TV to digital and...

The campaign encourages buyers to ‘#PehlaCheckIAGES’ through the organisation’s accredited partner directory, website, or toll-free helpline before making any gold purchase

The new campaign celebrates the brand’s caramelly taste and will run across TV, digital, and social platforms

The campaign is the latest chapter of its flagship campaign, ‘Hum Kaagaz Se Zyaada Neeyat Dekhte Hain

Red Rock Deli® is positioned as a new-age gourmet snack for those who want premium taste and has clear philosophy – Savour the Adventure

The campaign spotlights four retail banking products - Home Loan, Car Loan, MSME Loan and Savings Account

The campaign highlights the ‘Price Crash’ campaign value with Rohit Shetty as Myntra’s “Crash Expert”

Shah Rukh Khan and Kajol unveil a life-size DDLJ statue at Leicester Square, marking 30 years of Bollywood’s most iconic romance.

From building India’s first homegrown beauty giant to shaping modern fashion retail, her legacy spans decades of consumer transformation.

A major pitch is on the cards as the conglomerate looks to reshape its media strategy for its next growth phase.

A new campaign spotlights the quiet power of discipline, showing how small monthly investments can become a long-term money habit.

Platform exits real-money gaming to launch ad-driven, second-screen watch-along experience

Senior digital leader set to join Microsoft to head AI news product

New appointments underscore the network’s push toward integrated content and brand-led solutions

BBH India MD to head North and East operations while continuing national mandate

Dentsu’s latest forecast points to AI-led marketing, retail media expansion and live sports monetisation with India projected to accelerate past $15 billion in spend next...

The campaign “Kya Baat Hai Ji!” is to strengthen UP market

Dhoni exemplifies consistency, composure, and high-caliber performance, qualities that mirror Panasonic’s legacy, the company said