Marketing Moments STORY
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ZEE5 cuts losses, credits regionalisation for reach
The company’s annual report for FY25 highlight a shift towards tighter cost discipline in the highly competitive OTT market
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IBDF calls for transparency in DD FreeDish slot auctions
The broadcast body has expressed concern about lack of fair competition
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Apple, Samsung slap legal notices on Xiaomi over ‘disparaging’ ads
Xiaomi’s aggressive print and social campaigns comparing its devices to rivals’ flagships spark pushback
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BW Businessworld marks 45th anniversary with landmark edition
Celebrating four and a half decades of business journalism while looking ahead to India@2047
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IDFC First Bank CMO T.V. Naarayan steps down
His last working day was on August 22, 2025; to explore opportunities in the aviation sector
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AIDCF urges govt to reduce GST from 18% to 5%
AIDCF has formally written to both the Ministry of Finance and MIB, urging the government to take up the issue....
Neel Pandya launches Climaty AI
Climaty AI has operations launching across APAC, GCC, EU, UK, and North America
Markand Adhikari: A life of breaking new ground in television
Markand Adhikari, a pioneer in Indian broadcasting, introduced sponsorship-based programming and led the group to become India’s first publicly listed....
Vaibhav Maloo: Leading Enso Group with vision and conviction
Vaibhav Maloo’s role at Enso Group continues to define him as one of the central forces in shaping the company’s....
RSS to hold three-day event honouring 100 years of its...
The Rashtriya Swayamsevak Sangh (RSS) will hold a special three-day lecture series starting August 26 at Vigyan Bhavan in New....
Why the Duleep Trophy Still Matters for Indian Cricket
Rediffusion–icymi report showcases the milestones, records, and moments that have turned the Duleep Trophy into an experimental legacy
Govt forms panel to mark 150th birth anniversary of Sardar...
The committee, chaired by PM Modi, includes a line-up of national leaders, ex-Presidents and Prime Ministers, Union Ministers, Governors, CMs,....
Organic Tattva releases festive video celebrating Ganesh Chaturthi
Organic Tattva has released a video that embodies the joy and purity of celebrating Ganesh Chaturthi
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Dream11 exits as Team India’s lead jersey sponsor: Reports
The cricket body is expected to float a fresh tender to find a replacement following the exit of the fantasy....
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From Fintech to OTT: Why brands are turning to playable...
Brands across sectors increasingly experimenting with gamified creatives to reduce ad fatigue, share industry watchers
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How enterprise AI is quietly rewriting brand-building in India
Enterprise generative AI is catching up fast because brands are able to stitch insights and actions in real time, while....
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Targeting media-dark audiences, AdOnMo bets big on DOOH growth
In an interview with e4m, AdOnMo co-founders Sravanth Gajula and Sandeep Bommireddi discuss the company’s journey, gaps in the DOOH....
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WinZO enters US market and launches short video content format
A decisive milestone in WinZO’s mission to export Indian technology and gaming innovation, intellectual property, and talent to global audiences
Shraddha Kapoor features in Eureka Forbes campaign
The film promotes the brand’s vacuum cleaner range
Greenply unveils MDF campaign ‘Latest Décor Ka Reply’ with Jr...
The campaign showcases the brand’s advanced value-added MDF range — 710 HDMR HDF, and pre-laminated MDF
Parle-G’s Onam campaign pays tribute to Kerala’s spirit of togetherness
The campaign has been conceptualised and crafted by Thought Blurb Communications
Yakult ropes in Taapsee Pannu as brand ambassador
Company aims to achieve double-digit growth every year until 2030
MS Dhoni launches Asian Footwears’ Quantum 2.0 collection
Alongside this product launch, Asian Footwears also announced an ambitious Rs 100 crore investment to expand its operations across India
Aditya Birla Sun Life Insurance launches #YeAkelaHiKaafiHai featuring Farhan Akhtar
The campaign highlights all-new Super Term Plan by Aditya Birla Sun Life Insurance Company Limited
One year on, silence over Broadcast Bill fuels speculation and...
With no official clarity, industry players remain uncertain whether the Bill has been shelved for good or is being reworked....
Why Kotak Mahindra’s media strategy has moved from channel-based to...
Kedarswamy Ravangave, Executive Vice President – Marketing at Kotak Mahindra Bank, shares the bank’s evolving marketing strategy, building a ‘marketing....
Pitch BFSI Marketing Summit to decode how AI is reimagining...
The third edition of the conference will be held on September 24 in Mumbai
Spiritual Travel Surges in India, Projected to Hit $4.6 Billion...
From temple towns to yoga retreats, Gen Z is reshaping faith-led journeys into cultural and wellness experiences
Škoda Celebrates 25 Years in India with Limited Editions and...
With just 1,500 units of the Kushaq, Slavia, and Kodiaq special editions, Škoda blends exclusivity with a heartwarming film ‘Fans,....
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Dentsu signals ‘bold restructuring’ to stay afloat outside Japan
Ad major considers partnerships, divestitures and job cuts as overseas business drags down performance despite strong Japan growth
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From Saturated to Sober: Zomato's Bold New Creative Direction
Trading bright cheer for black-and-white grit, Zomato’s latest campaigns reframe the brand from a food delivery service to a cultural....
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Inside ALTT’s Fall: From grand success to spectacular ban
Balaji Telefilms owned ALTT earned ?45 cr revenue in FY24 even as it operated without a CEO, MD, or woman....
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When brands get scammed: The other side of influencer marketing
Experts highlight that although influencers scams often focus on creators, brands are equally vulnerable and urge careful management with thorough....
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AI in Indian cinema: Innovation or interference?
The AI-altered re-release of Raanjhanaa has triggered a wider industry debate—balancing creative possibilities with ethical questions of consent, ownership, and....
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Vodafone retains dentsu’s Carat for EMEA media buying account
The three-year contract renewal spans 11 EMEA markets
Aishwarya Rai Bachchan advocates self-worth in new L’Oréal Paris campaign
In the film, Aishwarya addresses the growing influence of social media on personal worth, cautioning against allowing likes, comments, and....
Shell India unveils film ‘Shell Chale Ban Ke Saathi’ to...
Shell India has played a pivotal role in supporting the nation’s energy needs, and the video captures this legacy
Buy land in 10 min? Zepto’s new campaign shows how...
Zepto’s tie-up with HoABL to market Vrindavan plots signals a bold new chapter for India’s q-commerce industry, now targeting aspirational....
How beauty brands are expanding their packaging palette
From muted minimalism to vibrant maximalism, Indian beauty brands aren’t just chasing trends, they’re redesigning the language of the shelf,....
From Cappuccinos to Club Beats: The rise of coffee rave...
Urban cafes like Delhi, Mumbai and Bengaluru are evolving into vibrant, alcohol-free party venues, indicating a new breed of nightlife....
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iTV Network Elevates Rishabh Gulati to CEO of NewsX, NewsX...
With two decades of journalistic excellence, Gulati takes charge to steer innovation and cross-platform growth at iTV Network.
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Consumer Tech — focusing on smartphones, wearables in India
Guest Column: Ramsai Panchapakesan, President - Investments & Partnerships at Havas Media India, shares insights on the evolving consumer tech....
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Sydney Sweeney’s American Eagle campaign: What bold moves in advertising...
Balancing brand identity and public perception, American Eagle's ‘Sydney Sweeney Has Great Jeans’ campaign shows how bold marketing moves can....
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Paramount Skydance hit reset on content plan: More movies, same...
New leadership bets big on theatrical releases while holding firm on cable networks
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United Spirits ups ad spends by 36% in Q1FY26
The maker of alcohol brands such as Smirnoff, Johnnie Walker and Captain Morgan, spent Rs 238 crore on advertising in....
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Devyani International, operator of KFC and Pizza Hut, reports 90%...
Devyani International, operator of KFC and Pizza Hut, reports 90% profit plunge in Q1FY26
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India Today Group names Sonal Mehrotra Kapoor to spearhead health...
Veteran journalist and Harvard-certified nutritionist to lead the creation of a first-of-its-kind integrated health and wellness platform for the Group.
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Akshaye Widhani: Steering YRF into a new golden era
As CEO, Widhani has combined strategic acumen with a deep respect for YRF’s storied legacy, ensuring it remains both culturally....
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Navigating the digital tide: How CTV is reshaping media
At the recent e4m & Teads Custom Roundtable (CRT), marketers and media professionals came together to debate how CTV is....
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Paramount Skydance clinches nearly $8 billion UFC deal
Seven-year agreement marks first major move since $8.4B merger, making Paramount+ exclusive US home for UFC from 2026
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GPT-5 launch stumbles, Altman assures 4o’s return as marketers explore...
While developers & AI optimists praised GPT-5’s leap in coherence over long text and ability to maintain context, agency leaders....
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Warner Bros. Discovery Splits in Two: Studio and Streaming to...
Discovery Global to house legacy networks and debt; India’s marketers eye new digital content opportunities
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CASHurDRIVE IPO to Open on July 31, Eyes ?60.79 Crore...
Anchor bids to begin July 30; 46.76 lakh equity shares on offer across investor categories at a price band of....
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Ogilvy & Mather India Clocks 2% Revenue Rise in CY24
The agency posts ?112 crore profit as expenses rise and other income dips
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Uday Mahurkar: The ‘Cultural Crusader’ Behind the OTT Crackdown
As the founder of the Save Culture Save Bharat Foundation, Mahurkar has led the petition pushing for the crackdown on....
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Uday Mahurkar Urges Crackdown on ‘Cultural Terrorism’ in Media and...
Calls for tougher laws, brand accountability, and a national cultural reset to protect Bharat’s moral fabric
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Flipkart Puts ?500 Cr+ Media Mandate Up for Grabs
India’s e-commerce giant invites pitch for one of the country’s largest advertising accounts; EssenceMedia.com currently handles the business
Parle-G's Friendship Day campaign celebrates mothers as our first and...
Parle-G's Friendship Day campaign celebrates mothers as our first and forever friends
Superstition may not save your furniture, but Ecotec will, says...
The campaign is titled Kaam Sahi. Daam Sahi
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Tracking the evolution of storytelling in pharma
A panel discussion at the e4m Health & Wellness Marketing Conference explored how pharma storytelling is shifting from efficacy driven....
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Hit or Miss: The week in ads
Our weekly take on ads that caught our eye or failed to make an impression
LOL is the new ROI: How brands are hiring fictional...
Welcome to a new kind of recruitment strategy, where virality trumps viability, and every product wants a LinkedIn prole
WPP OpenDoor launches AI-powered content discovery campaigns for Prime Video
Campaign uses real-time emotion detection and food-order mapping to deliver hyper-contextual content recommendations
Bingo! Tedhe Medhe launches new campaign, turns viral reel into...
The #SabkaJawaabTedheMedhe campaign shows how modern brands can thrive by staying culturally in tune and creatively fearless
Apollo Fertility’s awareness campaign dismantles longstanding myths around IVF
As part of the campaign, the organization will be conducting an awareness drive through all its 22 centers across India
Rajnigandha puts spotlight on craftsmanship behind the product in new...
The TVC has been conceptualized by Scarecrow M&C Saatchi
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From Cart to Constant: How E-commerce Became India’s Everyday Habit
Rohan Chincholi, Chief Digital Officer, Havas Media India, decodes the evolution of e-commerce, changing consumer behaviours, and how brands must....
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YouTube ad revenue touches $9.8 billion in Q2 2025, up...
Google’s ad business sees double-digit growth, driven by strong momentum across Search, YouTube and Cloud
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ZEEL sees industry consolidation as boost to bargaining power
CEO Puneet Goenka reaffirms 8% ad revenue growth target for FY26 despite limited visibility on recovery
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Predictive analytics changing ROI definitions. Are Indian brands ready?
Predictive analytics is starting to shift the focus from vanity metrics to business outcomes with businesses seeing signs of tangible....
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Why are production houses skipping OTTs for YouTube originals?
YouTube’s reach monetisation and freedom draw creators and brands are backing them say experts
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Redefining Growth: How India’s Under-30 Revenue Trailblazers Are Changing the...
ITV Network’s Abhay Ojha on why e4m’s 30Under30 is a celebration of bold ambition and industry-defining innovation
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Network18 Swings to ?149 Cr Profit in Q1 FY26 Despite...
High base effect, weak ad environment soften topline but operating resilience shows
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Dentsu’s Mumbai Innovation Lab Aims to Build Solutions with Global...
Sasaki, Devanathan, and Wadhwa unpack how India’s creativity and tech are shaping the next wave of brand innovation
Instagram Enters the Search Game: What It Means for Brands...
With Instagram content now indexed by Google and Bing, influencer marketing takes a leap from in-app virality to full-fledged discoverability.
LEGO partners with Hasbro to build 'talking Transformer'
The 1,505-piece LEGO model set introduces the talking feature in collaboration with Hasbro
WPP Media turns cinema ceilings into glittering brand canvas for...
The cinema innovation, for Aasmaniyat collection, is being carried out during high-footfall screenings of Sitare Zameen Pe in Mumbai, Delhi,....
Bobby Deol roped in as J. Hampstead’s brand face
According to the brand, ‘Lord Bobby’ embodies its values of timeless elegance
McDonald’s India serves The Ranveer Singh Meal with new TVC...
The high-energy TVC celebrates the spirit & energy of Ranveer Singh
Organic Tattva launches ‘Har Maa Ka Vishwas’ campaign featuring Kareena...
The campaign is a part of Organic Tattva’s larger commitment to bring about a lifestyle shift in the Indian household
Range Rover logo changes after 55 years
The logo change comes ahead of the brand’s first fully electric model, expected to debut later this year
Zee Entertainment launches R.I.S.E to redefine brand building
Conceptualised as a flagship initiative, R.I.S.E stands for Results | Integration | Strategy | Engagement
Organic Tattva launches ‘Har Maa Ka Vishwas’ campaign featuring Kareena...
The campaign is a part of Organic Tattva’s larger commitment to bring about a lifestyle shift in the Indian household
Adani Group unveils third film in Hum Karke Dikhate Hain...
Conceptualised by Ogilvy India, the film captures the human dimension of Adani’s clean energy mission
Hafele and Sachin Tendulkar return with a fresh take on...
Alongside Sachin, the film has a new character — Ajay Bhaiya, playing the role of a trusted member of his....
Virat Kohli and Anushka Sharma team up with Dubai tourism
In the campaign named 'Dubai, Ready For A Surprise', the couple is seen exploring the city in refreshingly new ways
Ranbir Kapoor x Gabit Smart Ring: A breezy take on...
Ranbir Kapoor dodges chaos in Gabit’s new ad, as a buzzing smart ring steals the spotlight and gives health tech....
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Myntra expands its content-to-commerce vision with Glamstream
Glamstream is housed on the Myntra app and accessible via a prominent floating action button on the homepage
Sachin Tendulkar asks consumers to look beyond ‘organic labels’ in...
This campaign was conceptualised and developed by Creativeland Asia Advertising
Hit or Miss: The Week in Ads
Here’s a look at this week’s ad spots - the drama, drizzle, and a few damp squibs
Ad review: Crocs ad with Siddhant & Chae Soo-bin is...
The campaign is a reflection of how global pop culture currents like the Hallyu wave are merging with Indian mainstream....
Too Yumm! signs Ananya Panday as face of K-Bomb
The association kicks off with a content series ‘Slurp n Spill’ hosted by the actress
Naukri gives CAs their moment in campaign featuring top creators
The campaign, created in collaboration with The Fauxy, features creators like Sarthak Ahuja, Twinkle Jain and Isha Jaiswal
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Hit or Miss: The week in ads
Here’s your weekly forecast of what rained gold and what just got washed away
OPPO India unveils new chapter of ‘Live the Aawara Life’...
The film stars Ishaan Khatter, Siddhant Chaturvedi and Pooja Hegde
Vidya Balan fronts new Sleepfresh campaign as brand expands into...
Sleepfresh has announced its entry into the seating solutions category under its newly formed home label — Raunak Homes
Cashify’s ‘Phone Wala Shagun’ campaign swaps wedding cash with old...
The campaign takes a humorous yet strategic turn on the traditional wedding cash, replacing it with something far more valuable....
Write fast. Live more: DOMS launches campaign for INXON pen
The campaign is developed in collaboration with creative agency TIDAL 7 and produced by Gulliver Films
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Parle serves a crisp comeback to Britannia’s Pride month invite
In response to Britannia's front-page ad, calling Parle Monaco to 'share a cause', the latter has responded that it serves....
Ad Review: Rush by Hike introduces skill-based gaming with a...
The campaign, featuring comedian Krushna Abhishek, focuses on skill-based real-money gaming
OPPO India unveils campaign featuring Ranbir Kapoor
OPPO India launched its new campaign, ‘Live the Aawara Life’, for its OPPO Reno14 Series
Budweiser launches its global FIFA Club World Cup 2025 campaign...
The India campaign focuses on localized experiences and culture-first storytelling
Chae Soobin and Siddhant Chaturvedi star in Crocs’ new campaign
The campaign is conceptualised and produced by Kulfi Collective
L&T Finance launches AI-powered microsite for business loan campaign
The microsite allows business owners to create personalised business posters and their own tagline
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Hit or Miss: The week in ads
We look at a few of this week's brand spots that caught our eye - from fizzy punches and office....
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Cannes Lions 2025: WPP wins Creative Company of the Year
WPP’s Mindshare received the joint highest points tally in Media Network of the Year
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World Music Day: Creators join the sonic branding bandwagon
As the advertising world marks World Music Day today, we look at how content creators are changing the ‘sound of....
India Gate’s new film with Amitabh Bachchan celebrates how food...
With Bachchan as narrator and anchor, the film starts with a thought of making Indian values go viral through food
All Thunder, No Sugar: Thums Up unveils campaign for Thums...
Thums Up has disrupted the zero-sugar drinks category, bringing the most thunderous experience of consuming a zero-sugar beverage to the....
vivo’s campaign with Suhana Khan inspires youth to fearlessly chase...
The campaign is conceptualised by VML
Apollo Tyres extends strategic partnership with Manchester United Football Club
The three-year extension will include exclusive branding rights, co-branded fan experiences, digital content collaborations and the grassroots football initiative
Hush Puppies introduces new campaign featuring Vir Das
The campaign introduces the all-new office sneakers collection
Ogilvy India wins Gold Lion for Cadbury 5?Star’s 'Erase Valentine’s...
Ogilvy India won a Gold Lion at Cannes Lions 2025 in the Social & Creator Lions category
Leo Burnett Mumbai clinches Gold for ACKO ‘Tailor Test’ campaign
Leo Burnett Mumbai won the top honour at Cannes Lions 2025 for ACKO Health Insurance
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Bisleri becomes GMR Rugby Premier League's Official hydration Partner
This collaboration underscores Bisleri’s commitment to promoting health and wellness through sports, aligning with the league's mission to establish rugby....
Marico unveils new campaign for Kaya products
Marico has launched a new campaign for the skincare brand with a fresh positioning: ‘Kaya – Science That Sets You....
LIC Housing Finance’s film pays tribute to emotional bond Indians...
The film celebrates LIC Housing Finance’s 36th Foundation Day
Royal Stag Barrel Select Shorts launches campaign with Rajkummar Rao...
Championing craft, character, and choice, the campaign celebrates ‘The Select Ones’— those who reject mediocrity, make discerning decisions, and forge....
Snitch releases ‘Last Minute? Snitch It’ campaign
Each video stars a different ‘Snitch Guy’ archetype
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Cannes: FCB’s ‘Lucky Yatra’ strikes Gold again, India adds 5...
India’s winning run moved steadily forward on Day 4 at Cannes Lions 2025, with FCB India adding 3 Golds for....
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Cannes Lions: India eyes wins in Film, Titanium and SDG...
India’s Cannes Lions 2025 run continues with three new shortlists on Day 5 in Film, Titanium, and Sustainable Development Goals....
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Cannes: Accenture Song’s India expansion likely next year: David Droga
David Droga on Accenture Song's India expansion, the type of Creative Leader he’s looking for in India, and why the....
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With Omnicom-IPG merger, we'll get a new set of toys...
Susan Kingston-Brown, Global Brand President of UM Worldwide, on Omnicom-IPG merger, judging the Media Lions, and navigating the future with....
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Cannes: India bags 14 Lions on Day 3; Grand Prix...
India stormed back into the Cannes Lions spotlight with 1 Grand Prix, 4 Golds, 2 Silvers, and 7 Bronze Lions
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Cannes Lions: A golden year and a glorious legacy
With India already winning six gold lions this year, here’s a look back at some of the country’s most iconic....
Ink of Democracy: ‘A causevertising triumph’
Partha Sinha, Senior Advisor - Consumer Practice, McKinsey & Company, shares his take on Times of India’s ink of democracy....
Tetley launches green tea campaign with Kriti Sanon
Tetley has announced the launch of two green tea variants — Tetley Green Tea Slim Care with added L-Carnitine and....
Boomer’s new spot with Jasprit Bumrah revives the swagger associated...
The film is conceptualized by DDB Mudra Group
G-SHOCK unveils new campaign with Vicky Kaushal
The campaign talks of a generation that redefines what it means to be tough
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Cannes Lions: A year of comebacks & fresh starts
From long-awaited wins to debut victories, Indian agencies are resetting the stage with fresh momentum and global recognition at Cannes....
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'Mark Read held WPP's reins during rapid transformation & brought...
We asked industry leaders to share their thoughts on Mark Read’s announcement to step down as WPP CEO, on what....
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Cannes: India gears up for Day 3 at Cannes Lions...
While there are no shortlists in the Creative B2B category, the country continues to shine in Creative Data, Direct, Media,....
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Cannes Lions: India wins two gold Lions on Day 1...
While FCB India claimed gold in the Outdoor category for its "Lucky Yatra" campaign for Indian Railways, Havas India got....
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Cannes Lions: India’s fading pharma spark at Cannes: A pause...
Once a stronghold for India at Cannes, the Pharma category has seen a creative dip post-COVID, even as Healthcare continues....
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Cannes Lions: After a strong start, India eyes Day 2...
The shortlists have come across categories, including Design, Direct, Entertainment for Music, Entertainment for Sport, Entertainment for Gaming, Film Craft,....
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Cannes Lions: India doubles Day 1 metal tally from last...
Last year, on the first day of the global festival, India had settled for four metals
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Cannes calling: India gears up for Day 1
The Cannes Lions Festival 2025 opens today with awards set to be announced in Audio & Radio, Health & Wellness,....
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India eyes glory with 22 shortlists ahead of tonight’s awards
Among Indian agencies, Ogilvy stands out with the highest number of shortlists across categories; FCB India, Leo India, Lowe Lintas,....
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Cannes Lions 2025: India makes big outdoor statement with 13...
Campaigns from agencies like Ogilvy, FCB India, Talented, Tribes Communication, and FCB Kinnect have contributed to the impressive 13-shortlist tally,....
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Cannes Lions 2025: Campaigns that are the best bets
Here’s a list of the bets that can bring home the Lions
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OTT platforms tap AI for scripts, videos and virtual sets...
Faced with rising production costs and growing demand for fresh content, streaming platforms are gradually integrating AI tools into creative....
CTV offers best of both worlds- TV's scale & digital’s...
At Pitch CMO Summit, Prabhvir Sahmey, Senior Director - Ad Sales at Samsung Ads, presented a compelling case for how....
The next digital consumer is regional, not metro: Gaurav Jain
At the Pitch CMO Summit 2025, Gaurav Jain, Chief Business Officer at ShareChat and Moj, said short-form video isn’t just....
WhatsApp is a full-funnel commerce tool: Pooja Sharma
Pooja Sharma, VP – Presales, Solutioning & Customer Experience at ValueFirst, spoke at the Pitch CMO Summit 2025 on WhatsApp's....
Marketers decode the distracted consumer
Marketers at the e4m Pitch CMO Summit 2025 unpacked how shrinking attention spans and fractured media ecosystems are rewriting the....
From transparency to confusion inside the digital marketing conundrum
Marketers, at the e4m Pitch CMO Summit 2025, debated whether digital delivers clarity or chaos, highlighting gaps in transparency, measurement,....
Rethinking influencer ROI from clout to conversion
At the e4m Pitch CMO Summit 2025, influence marketing leaders discuss how authentic storytelling, long-term partnerships, and ROI accountability are....
From Personalization to Participation: How brands are reimagining customer experience
A panel of experts at Pitch CMO Summit 2025 discussed 'CX and Innovation: Building Emotional Connections'
CTV is no longer a luxury; it’s a mainstream media...
AMFI CEO Venkat Chalasani shared at the e4m Connected TV Conference that regionalisation of financial communication is the next critical....
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Put people before process & build your brand on what...
At the e4m Connected TV Conference, Venkatesh Naidu, CEO - Bajaj Capital Insurance Broking, shared insights from his personal journey....
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50 mn households already on CTV & the next wave...
The e4m Connected TV Conference witnessed a power-packed session by Russhabh R Thakkar, Founder and CEO of Frodoh, on addressing....
Cannes Contenders: Dentsu’s entries for the coveted Lions
Among the entries from Dentsu are its campaigns for SBI Life, Motorola, DSP Mutual Fund, and Amdocs
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Will India get ‘lucky’ at Cannes?
While in the Asia-Pacific, India is one of the strongest players now, we ask industry leaders if we can cement....
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The Adaptive Era: Pitch CMO Summit gears up for powerpacked...
The summit will be held in Gurugram on Thursday, June 5, 2025
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The Resilient Marathoner - Anil Ambani: Comeback fuelled by grit,...
Through Reliance Infrastructure and Reliance Power, Anil Ambani is not just rebuilding his empire but positioning it to compete with....
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Who’s Plowy? Travels business class, strikes brand deals (prrr... she...
Plowy the cat is a petfluencer, who is an ambassador for brands like Hyatt, ITC, Pantaloons, Uber, Volkswagen and Birla....
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Delhi HC orders YouTuber Mohak Mangal to take down defamatory...
The court is hearing a defamation case filed by ANI, which is seeking ?2.10 crore in damages and a permanent....
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How brands like Louis Vuitton & Lakmé are tapping into...
Celebrities quietly fuel global craze for Labubu dolls by integrating them into everyday style
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14% of flagged ads in FY25 linked to influencer violations:...
ASCI's annual complaints report points to persistent issues around non-disclosure of paid partnerships and promotional content for prohibited products
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e4m Golden Mikes Awards 2025: Radio Mirchi wins ‘Radio Station...
The other key winners are Big FM, HT - Fever FM, Radio City, Club FM, Dabur India, Ultratech Cement, The....
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e4m Prime Time Awards 2024: Madison Media & UltraTech Cement...
Among the other winners are ZEEL, Mindshare India, Wavemaker, Havas Media Network India, Shemaroo Entertainment, Times Network and Starcom
ITC launches campaign to introduce butter cookie Sunfeast Mom’s Magic...
The TVC beautifully captures the essence of a mother’s unwavering support in helping her child shine
Sparsh Pearl ropes in Saif Ali Khan as ambassador
As part of the two-year engagement, Saif Ali Khan will be the face of Sparsh Pearl’s campaign
IndiaMART reiterates shopping with trust through ‘Kaam Yahin Banta Hai’...
The campaign series features three ad films creating a fun banter between a father-son duo
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Radico Khaitan’s ‘Trikal’ whisky sparks outrage among religious groups
Religious leaders and political figures have alleged that the name and branding of the single malt whisky is deeply offensive....
Dettol onboards ‘Captain Cool’ MS Dhoni as ambassador
The campaign’s TVC has been conceptualised by McCann World Group
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TDSAT gives interim relief to Tata Play, stays Sony’s Rs...
Tribunal directs interim payment of Rs 40 crore; tells Sony to stop displaying warning messages on channels
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P&G Q4 ad spends up over 60% YoY to Rs...
For the quarter, total income increased by 13.5 per cent to Rs 779.21 crore from Rs 686.43 crore year-on-year
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‘Brands want more than awareness; they want measurable business results’
Day 3 of Goafest 2025 witnessed an engaging panel on how brands can go beyond the 20-second ad to create....
Whey Ahead: Why everyone’s snacking on protein now
With start-ups emerging as frontrunners in the functional snacks category and celebrities also backing it, this movement seems to be....
Kriti Sanon joins Magic Moments as brand ambassador
Kriti Sanon isn’t just a star, she is the whole vibe, says Amar Sinha, COO at Radico Khaitan
The Capsule Trend: How Indian brands are embracing AI trends
The Capsule Trend involves designing imagery that communicates what a brand stands for, encased inside a capsule and thematic backdrops
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Olympic champion Neeraj Chopra joins hands with Audi India
Neeraj Chopra's javelin throw at the Tokyo Olympic Games has caught brands attention
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Mysore Sandal company faces backlash for roping in Tamannaah Bhatia
Dissenters argue that a brand with deep cultural ties to Karnataka should be represented by someone associated with the state’s....
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The Pulse-sating Story: ‘If we invest in quality & develop...
Rajeev Jain, Sr. Vice President, Corporate Marketing at DS Group, took the stage at Goafest 2025 to share his insights....
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D2C brands double down on loyalty programmes to drive repeat...
While the programmes transform the ‘goodwill’ of a purchase into an ongoing relationship, experts say metrics-based loyalty deals should go....
A Rs 450-crore loss? Influencers’ reputation at stake due to...
Industry observers say multiple influencer marketing agencies often oat the same creator's name; lack of universal verification registry also cause....
Minimal is the new maximal: How brands are embracing less-is-more...
Long gone are the days of bright packaging, big labels and fancy products, newer brands are embracing toned-down packaging which....
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Rasna to stir TV, press & social into Jumpin relaunch:...
Rasna has announced the acquisition of the 90s beverage brand Jumpin. Group Chairman Piruz Khambatta lets us in on the....
ABBY Awards: ‘This is an award by the industry, for...
In a conversation with e4m, Ajay Kakar and Rana Barua shared how 2025 has seen the highest-ever participation in the....
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Celebrating Madhu S Dutta: A visionary who transformed products into...
Madhu S Dutta, General Manager of Raymond Lifestyle, has been driving brands in the retail landscape for over 24 years;....
Godrej unveils campaign showcasing AI-powered refrigerators
The campaign spans across TVC, digital and social, OOH and in-stores, reaching consumers through multiple touchpoints
Bisleri collaborates with Mission: Impossible - The Final Reckoning
Bisleri will offer limited-edition bottles spanning the water and soda category across key metros
Mother Dairy campaign spotlights Mumbai’s spirit of motherhood
The campaign has been created by Ogilvy India
Sara & Sachin Tendulkar bring heartfelt nostalgia to Spinny’s campaign
The two are celebrating something deeply personal—trust, long drives, and the irreplaceable bond with their indie dogs, Spike & Max
Canon India launches ‘Go Beyond’ campaign for printer range
The campaign has been launched in partnership with Dentsu Creative Webchutney
Janhvi Kapoor partners with Sugar Free in new VML India...
The campaign will be featured across TV, digital platforms, and outdoor installations throughout the IPL season
Shah Rukh Khan brings his trademark charm to Muthoot FinCorp's...
It has been conceived by Moonshot
Tata Coffee Grand Cold Coffee brews a cool new brand...
82.5 Communications has launched the new digital film for the coffee brand
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FTA channels gaining ground; should Pay TV take stock?
Lack of fresh, high-impact content pushing audiences towards easily accessible FTA options, note experts; FTA channels also drawing FMCG, beverage....
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Do good not for optics, but because it’s your responsibility:...
At the DoGood Summit and Awards 2025, former Union Minister KJ Alphons called out the performative aspects of some CSR....
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LinkedIn hit by Microsoft’s global layoffs; impact on India still...
The move is part of Microsoft’s broader efforts to streamline operations and reduce management layers
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Anshu Gupta highlights the power of purposeful branding at DoGood...
Goonj Founder Anshu Gupta spoke at the e4m Do Good conference about how brands were increasingly highlighting social impact stories....
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Far from obsolete: The economics of why TV still works
According to a recent report from MIB & EY’s released at the WAVES Summit, television retains a staggering reach of....
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Breaking the cartel myth: What CCI raids missed about media...
According to legal experts, CCI may be probing media buying models for potential collusion, but proving cartelisation without explicit evidence....
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IPL 2025 to resume on May 17; final on June...
BCCI announces revised schedule for the remainder of TATA IPL 2025 following consultations with authorities
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YouTube deeply invested in India’s future as a global entertainment...
In a LinkedIn post, the YouTube CEO expressed his appreciation for WAVES, outlining how India is becoming a "Creator Nation"....
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Mother’s Day 2025: Celebrating the chaos, challenges and care
Our pick of brand campaigns that stood out this Mother’s Day
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e4m Neons OOH Awards 2025: Madison OOH and Cathay Pacific...
Among the other key winners are Publicis OOH, GroupM OOH Solutions, Dentsu Posterscope, Laqshya Media Limited and Aditya Birla Capital
