Marketing Moments STORY
Marketing Moments
Pitch CMO Summit - Mumbai 2024: Upcoming edition to bring...

The conference will be followed by the Pitch Best CMO Awards

By Team PITCH

Marketing Moments
From AI to Privacy: Decoding the future of digital advertising

At a recently held closed-door event by DoubleVerify, digital experts across sectors discussed how the industry can capitalise on future....

By Team PITCH

Marketing Moments
Intense and prolonged merger-related activities impacted Zee operations: R Gopalan

During an investor conference call, ZEEL Board Chairman R Gopalan said that the company will make counterclaims against Culver Max....

By Aditi Gupta

Marketing Moments
PTI rejigs editorial leadership under four Deputy Executive Editors

These changes involve promotions and clearly defined areas of responsibility across various verticals and beats within PTI

By Team PITCH

Marketing Moments
Whose award is it - agency's or creative professional's?

A recent move by Leo Burnett Israel to hand over awards to individuals who have worked on the campaigns has....

By Mansi Sharma

Marketing Moments
Does ZEEL need a strategic or financial partner to weather...

In the aftermath of the Zee-Sony merger fallout and the subsequent crashing of its shares, Punit Goenka may have to....

By Aditi Gupta

Marketing Moments
Brooke Bond Red Label learns from the differently abled

The campaign reflects the brand’s commitment to bringing people together across diverse communities

By Team PITCH

Marketing Moments
Pepsi takes over Gateway of India as it rolls out...

Pepsi has taken over iconic global locations for unveiling its first major global redesign in fourteen years

By Team PITCH

Marketing Moments
What does 5G bring in for advertisers?

With the 5G rollout by the top 2 telecom players in the country nearly complete, the A&M industry readies itself....

By Anjana Naskar

Marketing Moments
INS backs ISEC, says advertisers’ money precious

In a chat with e4m, INS President Rakesh Sharma said changes in audience classification systems carry significant weight for publishers....

By Kanchan Srivastava

Marketing Moments
Google vs start-ups: Is building Indian app store a permanent...

Amid the outrage over Google de-listing some Indian apps from Play Store, experts suggest the way forward to avoid a....

By Sohini Ganguly

Marketing Moments
Swipe, tap, decide: Gen Alpha retypes the marketing playbook

Despite having little purchasing power, this cohort has been described as a precocious generation, exerting a major influence on the....

By Sohini Ganguly

Marketing Moments
Bill Gates’ tea with content creator Dolly Chaiwala breaks the...

In India, you can find innovation everywhere you turn—even in the preparation of a simple cup of tea!, said Microsoft....

By Team PITCH

Marketing Moments
Budget no constraint for opportunities to drive large-scale impact with...

Experts bust the myth of IPL being expensive on TV, believe it delivers the highest cost efficiency compared to other....

By Team PITCH

Marketing Moments
Disney-RIL merger: IPL advertisers to lose bargaining chip?

Negotiating for IPL ad rates is likely to be challenging as the merged entity is at an elevated position in....

By Kanchan Srivastava