Abhay Deol is the new face of Dubstep

The collaboration marks a milestone in Dubstep’s growth journey as the brand continues to scale its presence across India and strengthen its connection with with Gen Z and young millennials

Abhay Deol is the new face of Dubstep

Dubstep, the fast-fashion consumer tech brand from the Nu Republic Universe, has onboarded actor Abhay Deol as its brand ambassador. A natural nonconformist with a deep-rooted connection to music and culture, Deol perfectly represents Dubstep’s belief in play, freedom, and self-expression. 

Inspired by music, movement, and pop culture, Dubstep has rapidly built a strong identity by making technology accessible, expressive, and easy to live with.

Rooted in its Made to Play philosophy, Dubstep makes technology that blends seamlessly into daily life — intuitive, expressive, and ready for the moment.

Over the last two years, Dubstep has emerged as one of the fastest-growing brands in its category, driven by its fast-fashion approach to consumer tech, trend-forward design, and strong resonance with Gen Z and young millennials.

The brand’s extensive portfolio includes True Wireless (TWS) earbuds, Bluetooth speakers, wired and wireless headphones, power banks, chargers, data cables, and mobile accessories — all designed for today’s connected, on-the-go consumers.

Speaking of the collaboration, Abhay Deol said, “What I like about Dubstep is its sense of freedom. It’s playful, bold, and doesn’t try to fit into a mould. It lets you be who you are, without overthinking. That’s something I connect with deeply. Dubstep is tech with personality — and that makes it real.”

Commenting on the launch, Ujjwal Sarin, Founder, Nu Republic Universe which includes brands like Nu Republic, Triphop and now Dubstep, said, “Dubstep was built on the idea that technology should be fun, accessible, and part of everyday life. Over the last two years, the brand has seen tremendous momentum and has become one of the fastest-growing names in fast-fashion consumer tech. While Dubstep is part of the Nu Republic universe, it has its own distinct voice and purpose. Abhay represents that spirit perfectly — authentic, independent, and effortlessly cool.”

The collaboration with Abhay Deol marks a significant milestone in Dubstep’s growth journey as the brand continues to scale its presence across India and strengthen its connection with a generation that values participation over perfection.