Rajaraman S joins Sony Pictures Network India as Head of Content Strategy

Sony Pictures Network India (SPNI) has appointed Rajaraman S as its new Head of Content Strategy. The news was shared by Rajaraman through a LinkedIn post.

In his new role at SPNI, Rajaraman will focus on content strategy, driving innovative programming, and strengthening the network’s portfolio across various platforms.

Prior to joining SPNI, Rajaraman served as Head – Office of Country Manager, India at Disney Star. He stepped down from his position following the merger of JioCinema and Disney Star.

Before his stint at Disney Star, Rajaraman was associated with Viacom18 Media as Executive Vice President and Business Head for Colors Tamil.

Rajaraman has in the past worked with Asianet, Asianet Star Communications, Hathway Cable & Datacom, Vijay Television, Star Network (South), and NDTV Imagine. He began his career in January 2001 as Senior Manager, Finance at Vijay Television (now Star Vijay).