In addition to this, MPL has also partnered with popular influencers like Ashish Chanchlani and Elvish Yadav to connect with YouTube’s vast audience

 Mobile Premier League (MPL), India’s largest esports and mobile gaming platform has roped in YouTube star Amit Bhadana as its Brand Ambassador. MPL is focusing on YouTube to increase its brand awareness as it recently crossed 1.2 million subscribers on its channel. Bhadana, who is one of the country’s biggest Youtube stars with about 22 million followers, has been associated with MPL for a while. Many of Bhadana’s sketches on YouTube have already featured MPL. Apart from associating with Indian Cricket Captain Virat Kohli and popular actor Tamannaah Bhatia, MPL is leading the charge as brands look to sign up new-age digital influencers and celebrities to bolster their presence. “I have been associated with MPL right from the company's early days and I am feeling excited to have come on board as their brand ambassador. I look forward to creating exciting campaigns for them and taking MPL’s core gaming proposition to the masses,” Amit Bhadana said. “YouTube is a big focus area for our branding initiatives. A large part of our TG is active on YouTube and we have seen great traction on our app via the channel. Roping in influencers like Amit Bhadana, who have a great connect with their audience, will help us drive our message and take MPL to more prospective users”, said Abhishek Madhavan, SVP, Growth and Marketing, MPL.