59% Indians cite rising inflation as primary concern: Kantar Budget 2025 survey

Kantar has released findings from the 4th edition of its India Union Budget Survey on consumer sentiments and expectations from the Union Budget 2025, ahead of its unveiling on Feb 1.

Indian consumer sentiment in 2025 reveals a mix of declining confidence and evolving expectations.

While 67% of Indians perceived the 2024 budget to have aligned with their needs, this number has been on a steady decline since 2022.

Amid a GDP slowdown, optimism about India’s economic growth has also tempered. Consumers are calling for relief on income tax, increased medical insurance rebates and measures to combat inflation. While concerns over AI misuse and financial security are on the rise, worry around economic recession due to global conflicts have eased compared to last year.

Most hope for the Union Budget 2025 to focus on stimulating economic growth by introduction of protectionist policies that will address challenges like sustainable development, job creation and high cost of living.