Quick commerce is no longer just about delivering smartphones or groceries in minutes, it has taken a bold leap. Platforms are now moving into high-value assets. The latest addition being land parcels, and it is redefining the boundaries of instant retail.
Zepto, in collaboration with a real estate developer The House of Abhinandan Lodha (HoABL) recently rolled out a promotional campaign on Instagram showcasing land parcels as part of its quick-commerce offering.
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This Janmashtami, HoABL in collaboration with Zepto, brings you closer to the divine land of Vrindavan .A unique opportunity to explore land ownership, made simpler and more accessible in 10 mins. Exclusively in Delhi NCR,” read a joint post by Zepto and HoABL on social media platforms.
The move signals how q-commerce platforms are testing new marketing models that go beyond groceries and smartphones, venturing into aspirational, big-ticket categories that were once considered far removed from the “10-minute delivery” playbook.
India’s booming quick commerce landscape sets the stage for such experiments. As per business intelligence platform Statista, revenue in the quick commerce market is projected to reach US$5.38bn in 2025. Revenue is also expected to show an annual growth rate (CAGR 2025-2030) of 15.54%, resulting in a projected market volume of $11.08bn by 2030. The number of users is expected to amount to 65.0m users by 2030 while user penetration will be 2.7% in 2025 and is expected to hit 4.3% by 2030.
This appetite for scale has already seen q-commerce platforms diversify into unusual categories. Over the past two years, consumers have been able to order not just essentials but also cars, scooters, premium iPhones, and even gold through quick-commerce apps. Now, real estate, long a high-touch, slow-moving sector is the latest frontier.
Industry watchers say these experiments reflect how q-commerce platforms are repositioning themselves, not just as delivery apps, but as marketing engines for instant gratification across categories. For real estate, such collaborations may help developers tap into younger, digitally native audiences while giving platforms a new way to differentiate in a fiercely competitive market.
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