Ajay Arora has come on board as Co-Founder of Varaha Heritage, a category-defining heritage-tech platform that’s reimagining how Indian heritage is preserved, experienced, and shared with the world.
With over 27 years of experience in strategy, sales, and leadership across digital, media, and FMCG industries, Arora brings deep expertise in strategic business planning, CRM-driven sales, multi-functional team leadership, channel management, digital marketing, and product management.
Prior to this, he served as President – Marketing at Busy Infotech Pvt. Ltd., and held leadership roles including Vice President - Ad Sales at Bennett Coleman and Co. Ltd. He was also associated with HT Media Lab for nearly a decade, where he last served as Chief Revenue Officer.