Sonal Verma will be tasked with strengthening the group’s experiential and shopper marketing capabilities and will report to Kedar Teny, Chief Product Officer, Publicis Groupe India
Publicis Groupe India has appointed Sonal Verma as Managing Director of Arc Worldwide India, further strengthening its leadership in experiential and shopper marketing. In her new role, Verma will work closely with Kedar Teny, Chief Product Officer, Publicis Groupe India.
Arc Worldwide is the Groupe’s experiential and shopper marketing vertical, focused on helping brands navigate increasingly complex consumer journeys and moments of decision. With over 25 years of experience, Verma brings deep expertise in integrated marketing, experiential strategy and consumer engagement. She has led the development of large-scale brand experience platforms for both global and regional clients, seamlessly blending consumer, retail and digital touchpoints.
At Arc Worldwide India, Verma will oversee business operations, with a strong strategic focus on expanding experiential and connected commerce capabilities. Her mandate includes building future-ready solutions that deliver tangible, measurable impact for brands.
Commenting on the appointment, Kedar Teny said, “Sonal’s appointment marks a natural progression in scaling Arc Worldwide India’s role in helping brands influence choice at key experiential moments of decision. As brands look to drive growth closer to these moments, Arc’s shopper and experiential capabilities are becoming central to how we deliver impact. Sonal brings the strategic clarity and executional rigour needed to accelerate this momentum and embed these capabilities more deeply across our offerings.”
Sharing her thoughts, Sonal Verma said, “I’m excited to join at a time when brands are increasingly focused on creating experiences that influence choice and drive real business outcomes. Arc has a strong global legacy in connected commerce, shopper marketing, retail and brand experiences, and I look forward to working with the team and clients to build insight-led, culturally relevant and scalable solutions at the intersection of creativity, commerce and consumer engagement.”
