PHD India wins integrated media mandate for Atomberg

PHD India, part of the Omnicom Media Group (OMG), has bagged the sought-after integrated media mandate for Atomberg.

The win follows a competitive multi-agency pitch, with PHD India taking over the reins from the incumbent agency, Madison. As part of the mandate, the agency will handle the entire scope of media services and audience first integrated solutions and will be managed out of its Mumbai office.

Established in 2012, Atomberg is redefining modern living with smart technology, energy efficiency and thoughtful design.

From being India’s no. 1 BLDC fan brand to launching India’s first BLDC motor mixer grinder, Atomberg has grown from a challenger brand into a trusted name in Indian households. They are bringing energy efficiency where it counts and solving everyday problems with smart innovation. Now present across India, the brand continues to push the boundaries of innovation and reshape the role of appliances in modern homes.

Key to the win was the strength of PHD's strategic approach, a deep understanding of India’s local market dynamics complemented by an agile and consumer-first approach and underpinned by the agency's advanced thinking of 'intelligence.connected'.

Speaking of the partnership, Arindam Paul, Founding Member & CBO at Atomberg, shared, “At Atomberg, we strive to add value to our consumers’ lives by spotting and solving invisible challenges. This curiosity fuels our innovation and is at the core of all our offerings. It’s the combination of our curiosity to solve everyday challenges and our love for technology that shapes products designed to bring more ease and efficiency into daily life. As we grow and reach more households across India, we’re glad to have PHD India on board. Their strategic expertise will enable us to amplify our reach and drive meaningful impact.”

Echoing this sentiment, Monaz Todywalla, CEO of PHD India, said, “Atomberg’s commitment to consumer’s lives through innovation is truly what sets itself apart. More than a partnership, this is a shared pursuit of progress. We’re proud to stand beside them as they continue shaping the future.”

The partnership comes at a time of rapid growth for Atomberg as it continues to expand its footprint and product portfolio. With a strong focus on innovation and sustainability, the brand is aiming to capture a larger share of the Indian consumer appliances market, and PHD’s expertise in delivering innovative solutions and strong outcomes will accelerate Atomberg’s efforts to scale and realise its ambitious growth plans.