The media landscape in India is undergoing a metamorphosis with audiences' taste migrating to OTT platforms and demanding personalised content, and we must acknowledge this shift and adapt accordingly, said Union Minister for Information and Broadcasting Anurag Thakur while speaking at an event.
Talking about the changing preferences of viewers, Anurag Thakur said, “Our content creation strategies, latest technology adoption and regulatory frameworks need to evolve at a rapid pace to remain relevant in this dynamic environment.”
Thakur said technological advancements present both opportunities and challenges, and the demand for high-quality personalised content across multiple OTT platforms is surging. To that end, developing the latest generation of broadcasting equipment has become imperative, he said. Stating that there was a need to encourage indigenous R&D, nurturing our scientific talent and fostering partnerships between industry and the academia, he said that our actions today will determine the success of our dream for self-reliant broadcasting.
Talking about Direct to Mobile (D2M), Thakur said technology offers exciting content possibilities for terrestrial broadcasting not only to television but also on handheld devices such as mobile phones and tablets anywhere, any time, and that too without the need of Internet. “We must explore and embrace innovative options of broadcasting like Next Gen broadcasting, which shall not only ensure wider reach to cater to all strata of our society but also serve as a catalyst for ever-evolving user experience,” he shared.
He further delved into the importance of data security and said that in an increasingly interconnected world, safeguarding data privacy and security of sensitive information is of paramount importance. “India's efforts in developing indigenous cyber-security solutions underscore our commitment to data security, aligning with global Data Protection regulations. As we harness the power of technology to drive innovation in the broadcasting ecosystem, let us ensure that we prioritise the protection of sensitive information and also not forget steps required for the integrity of our digital infrastructure.”
Talking about his ministry, Thakur said the MIB has been a steadfast guardian of India's broadcasting industry, steering it through the winds of change with wisdom and foresight. “Its unwavering commitment in promoting public service broadcasting, designing and implementing inclusive policies, media literacy initiatives and encouraging private participation in broadcasting and media industry has laid the foundation for a vibrant, inclusive and resilient broadcasting and media ecosystem in India, which is diverse, informative and responsible,” he said.
The minister called for strengthening of public service broadcasting to provide quality content that caters to the diverse needs of the nation, saying India must carve its unique path, recognising the rich canvas of its cultural heritage. He further remarked that Prasar Bharati has played a pivotal role in shaping the narrative of our nation.
“From the grainy black-and-white screens of Doordarshan to its HD and now 4K digital transition, from analog medium wave to DRM and now FM of Akashvani, the diverse programming of Doordarshan and All India Radio has informed, educated and entertained generations of Indians. From the analog era to the dynamic digital landscape of today, our broadcasters have traversed a path marked by resilience, innovation and unwavering commitment to excellence,” he said.
Further in his speech, Thakur reminded the audience of their responsibility towards the environment and said embracing sustainable practices in broadcasting operations is not just a moral imperative but a strategic necessity also. “By minimising our carbon footprint and reducing waste, we can lead global initiatives like the ABU's Green Broadcasting project. India's research and development in solar-powered broadcast equipment and energy-efficient studios position us as leaders in sustainable broadcasting, reflecting our commitment to environmental stewardship, he added.
