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Honasa Consumer has elevated Snigdha Anand to the role of Senior Vice President - Marketing for its flagship brand Mamaearth
Anand, who has been with the company for over three years, most recently served as Vice President - Marketing, where she was instrumental in driving the growth of The Derma Co. and BBlunt.
In her new role, Anand will now spearhead the marketing strategy and brand management for Mamaearth, one of Honasa’s most prominent personal care brands.
Sharing the update on LinkedIn, Anand expressed her excitement: “Super excited and humbled to step into the new role of SVP, Marketing, Mamaearth. Over the past 3 years, it’s been a great journey to work on The Derma Co. and BBlunt, and see them shape up and scale the way they have. Looking forward to an extremely exciting and equally fulfilling journey going forward on Mamaearth as well! Thanks so much for the opportunity, trust and unwavering support Ghazal Alagh and Varun Alagh. To creating and building even more and stronger brands together!”
During her tenure at Honasa, Anand played a key role in scaling The Derma Co. from Rs 100 crore to Rs 500 crore in two years, while also accelerating BBlunt’s growth by 5X over the same period. Her responsibilities included holistic brand, consumer, and category management.
Prior to joining Honasa in July 2022, Anand was associated with Hindustan Unilever for over eight years, where she held various leadership positions. These included Senior Brand Manager for Surf Excel and Love & Care, Brand Manager for Surf Excel, and National Project Lead for Sales Strategy and Analytics.
She began her marketing journey as an intern with Godrej Consumer Products Limited in 2013, working on new product and communication strategies for the Cinthol brand.
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