Parle Products, manufacturer of biscuits and confectionery, has released a campaign ahead of Valentine’s Day for its cookie brand Hide & Seek titled, ‘#SeektheHiddenPrizes’. The campaign aims to create a memorable connection and fun experience for consumers by encouraging them to participate in a creative and delightful treasure hunt.

Featuring a series of three ad films, the campaign ‘#SeektheHiddenPrizes’ stars young couples’ banter resulting in an exciting quest to scan and find hidden prizes in the Hide & Seek pack. The ads are filmed in distinct settings - a coffee shop, a beach, and a college, perfectly depicting the spirit of playfulness of young love. As a delightful bonus, each couple wins two Samsung Galaxy smartphones.

Commenting on the campaign, Mayank Shah, Vice-President at Parle Products, said, "Valentine's Day presents a unique opportunity for Parle Hide & Seek to connect even more deeply with our consumers. This year's campaign embodies the essence of love and surprise, capturing the magic of the occasion through our delightful offerings. It signifies our commitment to forging deep connections with our consumers, enhancing brand loyalty, and promoting celebration along with exciting prizes."